Facebook Stock Jumps As Zuckerberg Changes Tune On Apple Privacy Plan

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><figure class="wp-block-image size-large"><img width="985" height="500" src="https://marketbuzz.ca/wp-content/uploads/2021/03/Untitled-design-4.png" alt="facebook" class="wp-image-2559" srcset="https://marketbuzz.ca/wp-content/uploads/2021/03/Untitled-design-4.png 985w, https://marketbuzz.ca/wp-content/uploads/2021/03/Untitled-design-4-300x152.png 300w, https://marketbuzz.ca/wp-content/uploads/2021/03/Untitled-design-4-768x390.png 768w" sizes="(max-width: 985px) 100vw, 985px"><figcaption>(Brett Jordan/Unsplash)</figcaption></figure><p>(Investors.com) &acirc;&#128;&#148; Facebook stock jumped more than 4% Friday following comments by Chief Executive Mark Zuckerberg on Thursday indicating a shift in his view of&Acirc;&nbsp;<strong>Apple&rsquo;s</strong>&Acirc;&nbsp;(<a href="https://research.investors.com/quote.aspx?symbol=AAPL" target="_blank" rel="noreferrer noopener">AAPL</a>) new user privacy update that could weaken the social network&rsquo;s advertising.</p> <p>Zuckerberg has battled with Apple over concerns that personalized advertising on&nbsp;<strong>Facebook</strong>&nbsp;(<a href="https://research.investors.com/quote.aspx?symbol=FB" target="_blank" rel="noreferrer noopener">FB</a>) could be hurt by an operating system update known as iOS 14 for Apple iPhone and iPad.</p> <p>For the past few weeks, Facebook has run an ad campaign defending personalized advertisements. The targeted ads are key to the success of small businesses, it says.</p> <p>But Zuckerberg changed his stance while being interviewed on a new&nbsp;<a href="https://constine.substack.com/p/pressclub-with-mark-zuckerberg-daniel" target="_blank" rel="noreferrer noopener">social networking app called Clubhouse</a>. When asked about Apple, Zuckerberg said, &ldquo;The reality is that I&rsquo;m confident that we&rsquo;re gonna be able to manage through that situation well and we&rsquo;ll be in a good position.<a href="https://shop.investors.com/Products/OfferSelection.aspx?cmpn=ica_n_20intro&amp;intcode=retargetads%7Ctrgt%7CPRSNL%7C2020%7C03%7Cibdd%7Cna%7C%7C573935&amp;src=A00492A"></a></p> <p>&ldquo;I think it&rsquo;s possible that we may even be in a stronger position if Apple&rsquo;s changes encourage more businesses to conduct commerce on our platforms,&rdquo; he added.</p> <p>Every iPhone and iPad has a unique identifier called the IDFA. The upcoming iOS 14 update from Apple allows users to disable an app&rsquo;s ability to track their activities.</p> <p>But Facebook and others that sell mobile advertisements rely on this ID to help target ads to users. Advertising accounts for about 98% of Facebook revenue.</p> <h3>Facebook Stock: Navigating The Changes</h3> <p>Zuckerberg expects that small businesses and developers will have a harder time navigating through the changes.</p> <p><strong>Alphabet</strong>&nbsp;(<a href="https://research.investors.com/quote.aspx?symbol=GOOGL" target="_blank" rel="noreferrer noopener">GOOGL</a>), the owner of Google, has been relatively quiet about the change, as it is introducing its own privacy-related changes to its Chrome browser. Alphabet also promised to stop tracking individual users entirely.</p> <p>In addition&nbsp;<strong>Twitter</strong>&nbsp;(<a href="https://research.investors.com/quote.aspx?symbol=TWTR" target="_blank" rel="noreferrer noopener">TWTR</a>) and&nbsp;<strong>Snap</strong>&nbsp;(<a href="https://research.investors.com/quote.aspx?symbol=SNAP" target="_blank" rel="noreferrer noopener">SNAP</a>) have said the change will be good for user privacy and may even benefit their business.</p> <p>Apple watchers expect the changes on iOS 14 to roll out soon.</p> <p>Facebook stock climbed 4.1%, closing at 290.11, on the&Acirc;&nbsp;<a href="https://www.investors.com/market-trend/stock-market-today/stock-market-today-market-trends-best-stocks-buy-watch/" target="_blank" rel="noreferrer noopener">stock market Friday</a>.</p> <hr class="wp-block-separator"><p>&acirc;&#128;&#148; <em>Article originally <a href="https://www.investors.com/news/technology/facebook-stock-zuckerberg-changes-tune-apple-privacy-plan-fb-aapl-googl/" target="_blank" rel="noreferrer noopener">published</a> by Investors.com</em></p> <p>The post <a rel="nofollow" href="https://marketbuzz.ca/facebook-stock-jumps-apple-privacy-plan/">Facebook Stock Jumps As Zuckerberg Changes Tune On Apple Privacy Plan</a> appeared first on <a rel="nofollow" href="https://marketbuzz.ca">Market Buzz - Get informed about the companies early investors are buzzing about</a>.</p></body></html>
Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.