Three-day celebration, run by Beats Rhymes & Relief, part of year-long initiative commissioned by NYC Mayor Eric Adams to celebrate 50th Anniversary of Hip Hop
Hip Hop legend Ice-T will present award to Mayor Eric Adams on Sunday, March 26th
BROOKLYN, NY - (NewMediaWire) - February 24, 2023 - The 50th Anniversary of Hip HopTM team of Legends Recordings, Beats Rhymes and Relief and The Brand Liaison has named LiveOne (Nasdaq: LVO) as the Marketing and Content Partner for their upcoming three-day celebration of Black excellence, culture and the 50th Anniversary of Hip Hop. Taking place at City Point, located at 445 Albee Square West in Brooklyn, New York, from February 24th - 26th, the programming will include art, cultural events and live music performances.
The three-day celebration of Black excellence and creativity will culminate in a private, invite-only Black Tie and Sneaker Ball on Sunday, March 26th, where Hip Hop icon Ice-T will present the Mayor of New York City Eric Adams with an award for his commitment to the Hip Hop industry. The three days of programming are free and open to the public, with the Black Tie and Sneaker Ball being invitation-only.
LiveOne, as the long-term content and marketing partner for the 50th Anniversary, will work closely with a roster of sponsors for a series of 50th Anniversary of Hip-Hop branded concerts, art shows and cultural events, both live and live streaming around the globe.
The event will showcase DA MARKET featuring fashion, beauty, wellness, art, and lifestyle brands, alongside DA MUSIC STAGE hosting performances and DJs. The "Imaginary Lines" exhibit at DA ARTIST LOUNGE will feature 15 local BIPOC artists with diverse skills.
A significant feature of the event is the “Hip Hop IS Black History” Pop Up Museum by Beats Rhymes & Relief, which presents the history of Hip Hop through a social justice lens, featuring prominent Hip Hop personalities like Joe Conzo, DJ Jazzy Jay, and Michael Murphy.
This celebration is part of NYC Mayor Eric Adams' initiative to organize 50 events in NYC for the 50th anniversary of Hip Hop. Throughout the year, Legends Recordings and Beats Rhymes and Relief will introduce events and experiences, and The Brand Liaison will launch exclusive merchandise and licensing for the cause.
LiveOne’s Head of Brand Partnerships Alex Brough remarked, “We are thrilled to join forces with this amazing team in celebrating 50 years of Hip Hop and the social impact it has had on the world. We look forward to helping showcase the events in NYC this weekend and in the coming months to celebrate such an important milestone in music history.”
About The 50th Anniversary of Hip-Hop
August 1973 marks the origins of Hip Hop music, and an entire culture that has moved the world for 50 years…. As part of the global celebration of this cultural milestone, Legends Recordings, LLC is proud to lead the licensing program in partnership with The Brand Liaison. The international licensing programming will include musical festivals, educational events, television, podcasts, collaborations, and worldwide merchandising rights in virtually every imaginable category. For more information, contact Laurie Smith at Laurie@thebrandliaison.com
About LiveOne, Inc.
Headquartered in Los Angeles, California, LiveOne, Inc. (NASDAQ: LVO) (the "Company") is an award-winning, creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. The Company was awarded Best Live Moment by Digiday for its “Social Gloves” PPV Event, and has been a finalist for 8 more awards, including Best Live Event, Best Virtual Event, Best Overall Social Media Excellence, and Best Original Programming from Cynopsis and Digiday. As of February 9, 2023, the Company has accrued a paid and free ad-supported membership base of approximately 2.8 million**, streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, over 300 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released music-related NFTs, and created a valuable connection between fans, brands, and bands. The Company's wholly-owned subsidiaries include Slacker Radio, Gramophone Media, Palm Beach Records, Custom Personalization Solutions, LiveXLive, PPVOne, React Presents, and PodcastOne, which generates more than 2.48 billion downloads per year and 300+ episodes distributed per week across its stable of top-rated podcasts. LiveOne is available on iOS, Android, Roku, Apple TV, Amazon Fire, and through OTT, STIRR, and XUMO. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, YouTube and Twitter at @liveone.
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** Included in the total number of members for the reported periods are certain members which are the subject of a contractual dispute. LiveOne is currently not recognizing revenue related to these members.
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