Membership will also provide agencies access to planning tools to enhance advertising audience measurement
Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) today announced that Crackle Connex, the company’s sales platform, has signed to become a member of Geopath, the not-for-profit organization that provides the industry standard audience metrics for out-of-home (OOH) advertising. Crackle Connex will begin using Geopath data to understand audience targeting, audience measurement, and return on ad spend (ROAS) for more than 2,700 video screens on top of Chicken Soup for the Soul Entertainment’s Redbox kiosks nationwide.
Redbox continues to aggressively add video screens, which provide promotional messaging about upcoming titles and advertising opportunities for brands in high-traffic locations, including grocery stores, discount retailers, and convenience stores. Through Geopath, Crackle Connex will work with advertisers to target audiences more effectively and ensure their campaigns are successful.
“Geopath has built the most comprehensive platform for out-of-home audience measurement, which will be a massive asset for our brand partners’ campaigns on our Redbox kiosk video screens,” said Philippe Guelton, chief revenue officer of Crackle Connex. “With a greater understanding of the target audience, we can help ensure the success of these campaigns.”
“As the retail media network segment of OOH continues to rapidly grow and deliver high-impact results, I am pleased to welcome Crackle Connex as a new member of Geopath,” said Dylan Mabin, president of Geopath. “As the industry’s foundational source for measuring the value of OOH inventory, Geopath is uniquely equipped to provide our membership with the insights needed to increase the precision and accuracy of audience metrics, and ultimately enable advertisers to maximize the full potential of their OOH campaigns.”
About Chicken Soup for the Soul Entertainment
Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) provides premium content to value-conscious consumers. The company is one of the largest advertising-supported video-on-demand (AVOD) companies in the US, with three flagship AVOD streaming services: Redbox, Crackle, and Chicken Soup for the Soul. In addition, the company operates Redbox Free Live TV, a free ad-supported streaming television service (FAST), with over 160 channels as well as a transaction video on demand (TVOD) service, and a network of approximately 32,000 kiosks across the US for DVD rentals. To provide original and exclusive content to its viewers, the company creates, acquires, and distributes films and TV series through its Screen Media and Chicken Soup for the Soul TV Group subsidiaries. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name.
Founded in 1933, Geopath is the industry standard that powers a smarter OOH marketplace through state-of-the-art audience location measurement, deep insights and innovative market research. The organization is headquartered in New York and governed by a tripartite board composed of advertisers, agencies and media companies spanning the entire United States.
Forward-Looking Statements and Available Information
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