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Annual Bitwise/VettaFi Survey Finds 60% of Financial Advisors Are Long-Term Bullish on Crypto Despite Volatile Market

Advisors allocated to crypto in client accounts near all-time high levels, while citing limited access and uncertainty as challenges, according to the fifth annual benchmark survey.

Bitwise Asset Management, the world’s leading crypto index fund manager, and VettaFi, a leading data-driven ETF platform, today released the findings of the fifth annual Bitwise/VettaFi 2023 Benchmark Survey of Financial Advisor Attitudes Toward Crypto Assets. The survey found that, despite the sharp market correction of 2022, financial advisors remain highly engaged in crypto markets, with 15% allocating in client accounts and 90% receiving inbound questions from clients about the space.

Crucially, the survey also showed that a majority of advisors have clients who invest in crypto outside of their advisory relationship. One reason is access: Only 29% of advisors reported being able to access crypto in client accounts, with the rest being blocked by company policy. This presents a key opportunity for improved access to this space to enable advisors to better serve their clients.

Among the key findings:

Short-Term Bearish, Long-Term Bullish

Sixty-three percent of respondents believe that the price of bitcoin will fall this year. But 60% think it’ll be higher in five years.

Crypto Allocation Held Steady, Despite Market Volatility

Fifteen percent of advisors reported allocating to crypto in client accounts in this past year. That’s roughly even with last year’s survey (16%), and far ahead of 2021 (9%) and 2020 (6%).

Client Interest Remains Strong

Ninety percent of advisors received a question about crypto from clients last year. Despite market performance, the most common question was: “Should I consider an investment in crypto?”

Once Invested, You Tend To Stay Invested (Or Invest More)

Despite market volatility, 78% of advisors who currently have an allocation in client accounts plan to either maintain or increase that exposure in 2023.

Access Is a Barrier to Adoption

Only 29% of advisors said they can buy crypto in client accounts. Among that group, 52% currently allocate on behalf of clients, showing how important access is.

A Major Business Opportunity

Fifty-nine percent of advisors said “some” or “all” of their clients were investing in crypto on their own, outside of the advisory relationship. This is a major business opportunity for advisors … and an area where advisors can help clients make smarter choices.

Crypto Equity ETFs Dominate Advisor Interest

“Crypto equity ETFs” were advisors’ top choice when asked what exposure they were most interested in allocating to in 2023.

"The survey is a reminder that crypto is one of the best business development opportunities in the financial advisor market," said Matt Hougan, Chief Investment Officer for Bitwise Asset Management. "Ninety percent of advisors report fielding questions from clients, and a majority say they have clients who invest in crypto outside the advisory relationship. 2023 is the year to bring those investments in-house."

“Advisors and their end clients continue to want to learn more about crypto investments despite the volatility incurred in 2022,” said Todd Rosenbluth, Head of Research for VettaFi. “For those with a long-term focus, interest remains high."

Over 400 financial advisors answered a series of questions on crypto assets and their use in client portfolios. Survey respondents included independent registered investment advisors, broker-dealer representatives, financial planners, and wirehouse representatives from across the U.S. This is the fifth consecutive year that Bitwise and VettaFi have partnered on the survey.

Complete findings of the survey are available in the report here.

About Bitwise

Based in San Francisco, Bitwise is one of the largest and fastest-growing crypto asset managers. The firm is known for managing the world’s largest crypto index fund (OTCQX: BITW) and pioneering products spanning Bitcoin, Ethereum, DeFi, and crypto-focused equity indexes. Bitwise focuses on partnering with financial advisors and investment professionals to provide quality education and research. The team at Bitwise combines expertise in technology with decades of experience in traditional asset management and indexing, coming from firms including BlackRock, Blackstone, Meta, and Google, as well as the U.S. Attorney’s Office. Bitwise is backed by leading institutional investors and asset management executives, and has been profiled in Institutional Investor, CNBC, Barron’s, Bloomberg, and The Wall Street Journal. For more information, visit

About VettaFi

VettaFi, a data, analytics, and thought leadership company, is transforming financial services from an industry to a community—one relationship at a time. Engaging millions of investors annually, VettaFi cultivates an industry leading data-driven ETF platform, built to empower and educate the modern financial advisor and institutional investor. In addition to providing interactive online tools and research, VettaFi offers asset managers an array of indexing and digital distribution solutions to innovate and scale their businesses. For more information, visit

Important Disclosures

The opinions expressed herein are intended to provide insight or education and are not intended as individual investment advice. Bitwise does not represent that this information is accurate and complete and should not be relied upon as such.

Certain of the Bitwise investment products may be subject to the risks associated with investing in crypto assets, including cryptocurrencies and crypto tokens. Because crypto assets are a new technological innovation with a limited history, they are a highly speculative asset. Future regulatory actions or policies may limit the ability to sell, exchange or use a crypto asset. The price of a crypto asset may be impacted by the transactions of a small number of holders of such crypto asset. Crypto assets may decline in popularity, acceptance or use, which may impact their price.

Prior to making any investment decision in respect of any Fund or Shares of any Fund, each investor must undertake its own independent examination and investigation of the Fund, including the merits and risks involved in an investment in the Fund or Shares, and must base its investment decision, including a determination of whether the Fund would be a suitable investment for the investor, on such examination and investigation and must not rely on Bitwise or the Funds in making such investment decision. Prospective investors must not construe the contents of this communication as legal, tax, investment, or other advice. Each prospective investor is urged to consult with its own advisors with respect to legal, tax, regulatory, financial, accounting and similar consequences of investing in any Fund, the suitability of the investment for such investor and other relevant matters concerning an investment in any Fund.


Media Contact

Frank Taylor/Ryan Dicovitsky

Dukas Linden Public Relations

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