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GameSquare's Aggregate Social Following and Media Network Increases to over 500 Million Globally

Aggregate social following and media network has increased over 125% from 2022, representing one of the largest audiences in the global esports market

Over 85% of Complexity's audience is under the age of 34, helping global brands reach youth audiences

FRISCO, TX / ACCESSWIRE / July 18, 2023 / GameSquare Holdings (NASDAQ:GAME)(TSXV:GAME), ("GameSquare", or the "Company"), announces that it has grown its audience to more than 500 million users across its aggregate social following and media network. This includes more than 165 million aggregate social followers at Complexity and Complexity Stars. The Company's aggregate social following and media network has grown by more than 125% from 2022 as a result of organic growth, recently added talent and influencers, and the April 2023 acquisition of Engine Gaming.

"GameSquare's audience has increased by over 125% over the past year, creating one of the largest audiences across the global esports marketing," said Justin Kenna, CEO of GameSquare. "The rapid growth we continue to achieve reflects our commitment to create compelling content that resonates with youth audiences, as well as our focus on assembling a talented roster of creators, influencers, and athletes. In fact, over 85% of Complexity's audience is under the age of 34."

"I am proud of the growth we have achieved and the compelling content we are developing as our creators produced 375 million monthly viewer minutes or 4.5 billion annual viewer minutes in 2022 alone. Our expanded scale, access to youth audiences, and industry leading, end-to-end platform is resonating with global brands. As a result, we are more excited than ever by the direction we are headed and we expect revenue growth to accelerate significantly in the seasonally strong second half of 2023," concluded Mr. Kenna.

GameSquare has experienced significant audience growth over the past two years. The Company ended 2021, with an audience of over 125 million followers and active users. In 2022, its audience grew by approximately 91% and ended the year with over 220 million followers. Over the past 12 months, GameSquare further increased its scale to over 500 million followers and active users as a result of organic growth, recently added talent and influencers, and the Engine Gaming acquisition representing one of the largest audiences in the global esports market.

About GameSquare Holdings, Inc.

GameSquare Holdings, Inc. (NASDAQ:GAME | TSXV:GAME) is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. GameSquare's end-to-end platform includes GCN, a digital media company focused on gaming and esports audiences, Cut+Sew (Zoned), a gaming and lifestyle marketing agency, USA, Code Red Esports Ltd., a UK based esports talent agency, Complexity Gaming, a leading esports organization, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform.

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance and revenue; continued growth and profitability; the Company's ability to execute its business plan; and the proposed use of net proceeds of the Offering. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company being able to grow its business and being able to execute on its business plan, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties including impact of the COVID-19 pandemic and any variants. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Media and Investor Relations
Andrew Berger
Phone: (216) 464-6400

SOURCE: GameSquare Holdings, Inc.

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