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Cinedigm Appoints George De La Cruz Executive Vice President of Accounting

Appointment Comes as Cinedigm is Experiencing Exponential Growth Across Their Streaming Business

LOS ANGELES, CA / ACCESSWIRE / September 8, 2021 / Cinedigm (NASDAQ:CIDM), the leading independent streaming entertainment company super-serving enthusiast fan bases, announced today that George De La Cruz will join the Company as Executive Vice President of Accounting. De La Cruz will oversee all facets of finance including accounting, reporting, financing, working capital management, treasury, tax compliance and planning, internal controls and policy development. He will report to Gary Loffredo, COO, General Counsel and President, Cinedigm and Cinema Equipment Business.

Prior to joining Cinedigm, De La Cruz was the SVP Controller at Critical Content where he oversaw all aspects of corporate accounting, treasury, production accounting and taxes. He also served as VP Controller for Cinedigm managing the month end and quarterly accounting close process, as well as leading the entertainment audit and quarterly reviews (10K, 10Qs). De La Cruz also held VP Roles at Our Alchemy (VP of FP&A) and RLJ Entertainment (VP of Finance). He has extensive experience in managing the preparation of the annual budget process, quarterly reforecasts, multi-year strategic plan, M&A acquisition financial model, ROI analysis/greenlight process, as well as driving accounting research, technical guidance and implementing best practices for film accounting.

"We are thrilled George has joined the Cinedigm team again, especially at such a pivotal time for our Company," said Loffredo. "As our streaming and technology business continues to grow, we will look to his operational and strategical financial expertise to drive equity value while implementing accounting best practices."

"Cinedigm has positioned itself as one of the leaders in the fastest growing segments of the entertainment industry," said De La Cruz. "With new channel's launching and top-notch content being acquired comes a wealth of opportunities. I'm excited to be able to step in and help propel the company forward as the Cinedigm establishes itself as a leading global independent streaming player."

An innovator in the digital transformation of the entertainment industry for more than two decades, Cinedigm's core mission is to entertain the world by building the world's best portfolio of enthusiast channels and services for the streaming generation. Through a diverse mix of premium SVOD services and dedicated AVOD and FAST channels, Cinedigm's streaming portfolio reaches indie film (Fandor), horror (Screambox & Bloody Disgusting) and family entertainment (Dove Channel), as well as dedicated channels for iconic entertainers, led by Bob Ross (The Bob Ross Channel). Cinedigm's ultimate goal is to build destinations that immerse viewers in content they love while staying at the forefront of technology as the streaming industry continues to evolve.



For more than twenty years, Cinedigm (NASDAQ: CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains hundreds of millions of consumers around the globe by providing premium content, streaming channels and technology services to the world's largest media, technology and retail companies. For more information, visit

Cinedigm uses, and will continue to use, its website, press releases, SEC filings, and various social media channels, including Twitter (, LinkedIn, Facebook (, StockTwits ( and the Company website ( as additional means of disclosing public information to investors, the media and others interested in the Company. It is possible that certain information that the Company posts on its website, disseminated in press releases, SEC filings, and on social media could be deemed to be material information, and the Company encourages investors, the media and others interested in the Company to review the business and financial information that the Company posts on its website, disseminates in press releases, SEC filings and on the social media channels identified above, as such information could be deemed to be material information.


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SOURCE: Cinedigm

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