Mike Marko, founder, and owner of Cincinnati, Ohio-based IM Consultant Services has announced that he has recently published a blog post titled “Control Your Facebook Marketing Cost or Else”. Marko says that his new blog post will help entrepreneurs and business owners optimize their Facebook marketing campaign so they can get the best results without paying a lot of money.
Entrepreneurs and business owners use Facebook to post advertisements. Some of them get the results that they want. However, others do not get the results they are hoping for even though they have already invested a lot of money.
Marko states that many business owners don’t have an idea of how they can control the cost of their Facebook marketing campaign. This alarms him because he knows the risks of spending a large amount of money in marketing a business.
“Facebook marketing can be cost-efficient if business owners know what they’re doing,” says Marko. “If they don’t, they could lose lots of money unnecessarily.”
Marko’s starts his new blog post about the cost of Facebook business marketing by stating some facts. He says that Facebook is one of the most popular social media platforms, with its 2.23 billion monthly active users.
Many online marketers use Facebook precisely because of its large number of active users. It gives them a good chance of reaching their target audience, especially if they use advertisements. Having a successful Facebook ad campaign can bring in a lot of benefits.
According to Marko’s new blog post, Facebook uses a bidding process to sell its ad spaces. That means business owners have to pay a rate that can go up or down based on their competition instead of paying a flat rate for all ads.
The way a business owner pays for their Facebook ads can determine the success of their online marketing campaign. But Marko notes that it doesn’t mean that they have to spend a lot of money on their Facebook advertising strategy to achieve the best results. Business owners can still get the results they need without spending a lot of money.
Marko explains how that’s possible in his new blog post.
To control the cost of marketing on Facebook, Marko says it’s important to target a specific audience. This prevents business owners from paying advertisements that won’t give them engagement or conversions. Facebook allows business owners to pick an audience based on their hobbies, interests, language, life events or circumstances, e.g. newlywed, in a long-distance relationship, etc.
Marko also says to pick the right ad payment method to reduce the cost of Facebook ads without sacrificing their performance. Business owners can choose from CPC (Cost per Click) or CPM (Cost-Per-Thousand). Both CPC and CPM have advantages and disadvantages. The right choice depends on the goals that the business owner wants to achieve.
However, Marko observes that CPM is perhaps the best payment option for online advertisements. Instead of paying for every click on the ad, business owners will pay for every thousand views of it. Many entrepreneurs and business owners prefer to use this option for their ad campaigns because it can keep costs more manageable. Its overall cost depends on a lot of things such as the ad, the demographic the business is marketing to, the amount of competition they face at the moment, etc.
Another tip from Marko’s new blog post is to be smart about Facebook Ad scheduling.
Marko advises his readers to strategically post ads to ensure their success. Facebook ad placements are high during the holiday season, for instance. People prepare to spend around this time. So posting ads during holidays might increase sales but will also involve a lot of advertiser competition.
“It’s best to avoid spending lots of money for ads during the holiday season,” said Marko. “Business owners should consider picking times when they won’t be facing too much competition from bigger businesses with bigger budgets.”
The last tip on Marko’s blog post talks about audience overlaps. For Marko, this is important, especially if a brand has two defined audiences for their ad campaign. Using Facebook’s overlap tool can help businesses because it gives them an idea if there are portions of both audiences that are shared between them. Doing this helps business owners control Facebook marketing cost by avoiding competing with their own ads.
This is something that happens a lot on Facebook business pages. Business owners are increasing the money they spend on their ads without realizing they’re just bidding against themselves. To avoid that, Marko encourages his clients and followers to exclude the overlapping parts of their audiences. This will prevent them from falling prey to internal competition.
Those who are interested in learning more about tips for saving money on Facebook ads or how to do digital marketing can follow Marko to his website. He regularly publishes new blog posts there. All of his blog posts are useful for online marketing. Moreover, he says that anyone who is looking for qualified and experienced SEO and similar services can come to him and his team. Marko and IM Consultant Services are willing to schedule consultations with business owners in need of assistance.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
