Automotive Leader Launches Companion Site on BigCommerce, Providing Bespoke Tire and Wheel Buying Experience

November 18, 2023 at 13:54 PM EST

Photo from Unsplash

Originally Posted On: https://www.intuitsolutions.net/case-study-bigcommerce-automotive-custom-tire-wheel-buying-experience/

WheelSetGo.com

A sister company to an online leader in wheels and tires, providing sought-after add-ons for the traditional online shopping experience.

Visit the Site

A Custom BigCommerce Redesign

The Design

A fully responsive design on BigCommerce while staying true to the established BBWheels brand.

Homepage

What We Did

General Services

New BigCommerce Store Launch
Custom Theme Design
Custom Theme Development

Custom Features

Enhanced Mega Menu
Custom “Buy Now, Pay Later” Experience
Tire and Wheel Part Finder
Vehicle Visualizer
Guaranteed Delivery Protection

Best-In-Class

Mobile Friendly
Custom UX Enhancements
“Base Theme”
ThemeBridge Staging

Their Story

A companion site of BBWheels.com, an online powerhouse for premium tires and wheels, WheelSetGo upholds the promise of expert fitment guidance, responsive customer service, and top-tier products. But they’re transforming the shopping experience by enabling customers to bypass the conventional tire shop with pre-mounted, pre-balanced tires and wheels delivered straight to their doorstep.

To translate the unique concept into a compelling digital experience, they partnered with our BigCommerce design and development experts to launch WheelSetGo.com.

The Challenge

Emerging from the trusted BBWheels name, WheelSetGo carries a reputation rooted in quality and expertise. Our BigCommerce experts faced the dual task of safeguarding their legacy while ushering in a revamped purchase journey.

In the competitive world of selling automotive online, every detail – from initial product search and vehicle match to checkout – plays a pivotal role in building buyer confidence. Critical imperatives for WheelSetGo’s site included seamless navigation, advanced search and filtering capabilities, and a robust architecture adept at embracing new apps and features, ensuring a continuously enriched user experience.

The Solution

After carefully considering various platforms for their original BBWheels site, BigCommerce emerged as the top choice — cost-effective, highly customizable, and easy to manage, helping them readily evolve as company needs and user expectations shift. Witnessing the advantages paying off over the years, WheelSetGo also embraced BigCommerce for their ecommerce needs.

Our BigCommerce experts designed WheelSetGo.com to maintain the overall look and familiar elements of BBWheels.com while optimizing it for a new custom build on Stencil, leveraging the most modern, powerful customization features of the BigCommerce platform.

Project highlights include:

Modern, UX-friendly design preserving the established BBWheels brand
Robust search and filtering functionality
Experience-enhancing apps and add-ons
V3 Product API Catalog support
Custom checkout page with enhanced BNPL experience

Built on the ITS Base Theme, a BigCommerce Cornerstone-based Stencil theme, WheelSetGo has a solid foundation to grow and scale without limits. Our BigCommerce developers have dedicated 100’s of hours to optimize our theme for Page Load Speed, Accessibility, SEO, and faster updates.

BigCommerce Redesign

The Process

Discovery & Design

A creative and collaborative process to produce a design tailored to fit their existing company branding.

Development

Best-in-class custom BigCommerce theme development, custom systems integrations, and third-party app integrations.

Testing

Rigorous browser and device testing. A collaboration with trusted partners to deliver a full enterprise solution.

Launch & Support

A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.

A Closer Look

Site Customizations & Enhancements

Some highlights of the unique solutions we implemented for their new BigCommerce store.

Custom Mega Menu

Enhanced with dropdown categories and vibrant visuals, the custom Mega Menu for BigCommerce streamlines navigation, simplifies product discovery, and accelerates the checkout process.

Tire and Wheel Part Finder

Mirroring the intuitive Tire and Wheel finder for BBWheels, WheelSetGo offers a user-friendly search feature that accommodates various search preferences, helping users effortlessly locate wheels and tires by vehicle or size.

Vehicle Visualizer

A custom Vehicle Visualizer takes the guesswork out of buying a new set of wheels or tires. Users simply input their Make and Model, select their product, and preview the results.

Custom “Buy Now, Pay Later” Feature in Checkout

WheelSetGo’s custom BigCommerce checkout provides two different “Buy Now, Pay Later” financing options, Affirm and Paytomorrow. A custom-developed “waterfall” process gives customers denied by their initial choice an automatic path to purchase through a second option with more lenient approval odds.

Guaranteed Delivery Option at Checkout

A custom iteration of the Product Fees Manager for BigCommerce, shoppers are provided a “Guaranteed Delivery” option at checkout by default. Customers can toggle the fee on/off in the shipping section of checkout.

Notable Apps & Integrations

We tested, adjusted, and updated several third party integrations with the following providers:

Affirm and PayTomorrow for Buy Now, Pay Later (BNPL) Integration
Searchspring for Site Search and “Make, Model, Year” Functionality
Ebizio Checkout for Guaranteed Shipping Protection
Yotpo for Customer Reviews
Addrexx for Address Verification, Validation, and Auto-complete
Vertex for Tax Calculation
Klaviyo for Newsletter Signup and Marketing Automation

“Without great partners like IntuitSolutions, BigCommerce would not be where it is today.”

Dan Fertig – BigCommerce VP of Partnerships

Launch

The Results

After designing, developing, and launching their new BigCommerce store with IntuitSolutions, WheelSetGo secured a robust foundation to grow online and help more customers bypass the traditional tire shop.

With a powerful website pairing a recognizable brand with forward-thinking functionality, WheelSetGo is poised to remain at the cutting edge of the automotive industry’s digital evolution.

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