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Why Whirlpool (WHR) Shares Are Getting Obliterated Today

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What Happened?

Shares of home appliances manufacturer Whirlpool (NYSE:WHR) fell 19.6% in the morning session after the company reported underwhelming fourth quarter results. Its revenue missed, and its full-year adjusted EPS guidance missed significantly. Top-line growth was weakened by the recent sale of its European business amid efforts to improve its cost structure. Overall, this was a weaker quarter.

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What The Market Is Telling Us

Whirlpool’s shares are somewhat volatile and have had 13 moves greater than 5% over the last year. But moves this big are rare even for Whirlpool and indicate this news significantly impacted the market’s perception of the business. 

The biggest move we wrote about over the last year was 3 months ago when the stock gained 13.8% on the news that the company reported third-quarter earnings results. Whirlpool's full-year revenue forecast beat analysts' expectations. The results were impressive amid a challenging operating environment in North America, as the business continues to wait for a recovery in the US housing market. On the other hand, its full-year EPS outlook missed due to a non-cash charge related to an acquisition it made earlier in the year. Overall, this was a mixed quarter.

Whirlpool is down 5.5% since the beginning of the year, and at $108.68 per share, it is trading 18.4% below its 52-week high of $133.14 from January 2025. Investors who bought $1,000 worth of Whirlpool’s shares 5 years ago would now be looking at an investment worth $711.33.

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