After a rip current tragedy claimed a father's life in New Jersey, ASTA-USA urges municipalities to prioritize accurate, human-led safety translations as storms intensify.
(PRUnderground) September 15th, 2025
September marks the peak of Atlantic hurricane season and National Preparedness Month, when public safety messages can mean the difference between life and death. ASTA-USA Translation Services, Inc., a leader in legally and culturally accurate translations for government agencies and corporations for over 30 years, is now emphasizing professional, human-translated safety and emergency materials that reach every resident, regardless of language barriers.
“Preparedness isn’t one-size-fits-all,” said Alain J. Roy, President and CEO of ASTA-USA Translation Services, Inc. “Millions of residents are left at risk when critical safety information is issued only in English. Our mission as a human-led multilingual translation services company is to ensure that every community member, regardless of language, has equal access to life-saving instructions, regardless of the weather.”
This call to action follows a tragic event in August along the New Jersey coast. A 31-year-old father lost his life to rip currents, while first responders rescued his son and other family members. Local authorities said more visible signs in the family’s native language might have prevented the devastating incident.
ASTA-USA Translation Services, Inc. emphasizes that translation accuracy goes beyond just translating words literally. AI-generated translations are not dependable or suitable for public safety, emergency, or medical situations. Professional human translation services provide clear, precise, and practical messages, accounting for cultural nuances, literacy levels, and legal compliance. From evacuation orders and flood zone maps to rip current warnings and disaster relief forms, clear communication safeguards property and lives.
“AI translation is insufficient for emergency or medical communications,” Roy added. “Clarity and cultural understanding are non-negotiable when lives are at stake.”
National Preparedness Month serves as a crucial reminder: Mother Nature does not discriminate — and neither should public safety communication.
ASTA-USA Translation Services, Inc. invites agencies nationwide to review their emergency preparedness plans and ensure multilingual access is prioritized this season.
Visit asta-usa.com to learn how ASTA-USA Translation Services, Inc. supports governments and corporations in producing legally sound, culturally relevant translations for every community.
About ASTA-USA Translation Services, Inc.
ASTA-USA Translation Services, Inc. is a leading corporate language translation services provider. They specialize in translating important written communication, content, and materials for high-impact organizations from any language into any other language.
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Original Press Release.
