Lahore, Pakistan – 31 July, 2024 – Market Pro, a full-scale digital marketing firm, has yet again proved itself in the industry with its strategic PPC campaigns for AML Watcher. The company made use of forward-thinking approaches and expert execution, successfully navigated the competitive landscape, and produced 5x ROI, increasing brand awareness for anti-money laundering screening service provider, AML Watcher.
Market Pro experienced a range of industry challenges like constrained budgets, tough competition and low volume on their target keywords. Despite all these challenges, the company deliberately created plans to turn these hurdles into opportunities. The campaign was centered around keyword targeting, comprehensive ad copy testing, and careful resource allocation. The company improved landing pages and a detailed list of negative keyword targeting and did A/B testing to enhance campaign focus and increase efficiency.
Maryam Ehsan, Founder and CEO, Market Pro said, “The PPC landscape is highly competitive when it comes to niche markets like anti-money laundering screening services. We focused on elevating every single component of the campaign from structure down to individual ad performance and it appeared in the results.”
One of the key aspects of the campaign was driving roughly 10,000 potential customers to AML Watcher’s site and reducing cost per MQL by a significant 65% as compared to the cost they were incurring when doing it in-house.
“Market Pro’s strategic approach has helped us reach a wider yet targeted audience and increased brand awareness,” said Karim Muhammad, Marketing Manager of AML Watcher.
As Market Pro continues to refine its marketing and advertising services, this successful campaign is a testament to its commitment to delivering exceptional results and its potential to turn challenges into measurable results.
About Market Pro
Market Pro, an emerging digital marketing and branding agency that assists startups and established organizations from around the globe enhance their online visibility. The company specializes in empowering businesses spanning from Fintech, RegTech, SaaS/DaaS, and HealthTech industries through its Martech and Adtech solutions. With 600+ media releases and 1500+ successful campaigns, Market Pro stands as a proud marketing partner for its clients, generating ROI and driving global recognition.
For Further Information, Please Contact:
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