The European e-commerce sector is set to experience remarkable growth, with industry analysts predicting a 45% increase in online sales between 2024 and 2029. According to a recent Forrester report, e-commerce revenue in Europe is expected to rise from €389 billion ($404.1bn) in 2024 to €565 billion ($587bn) by 2029, solidifying the digital marketplace as a dominant force in the retail industry.
While e-commerce has been expanding for years, the latest projections indicate a compound annual growth rate (CAGR) of 7.8% from 2023 to 2029. This figure represents a slight decline from previous estimates, which had predicted an annual growth rate of 9.2%. Despite this adjustment, the upward…
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