Guideline appoints Tim Peters as CMO and VP of Demand Generation, marking a key leadership move amid continued growth and executive team expansion.
-- Guideline, the single source of truth for advertising spend and pricing data, today announced the appointment of Tim Peters as Chief Marketing Officer and Vice President of Demand Generation. Effective immediately, Peters will lead Guideline’s global marketing strategy, demand generation, and growth initiatives.
The announcement follows the recent appointment of Vincent Misfud as CEO, and the promotion of Alberto Leyes from Head of Product Strategy to Senior Vice President of Go-to-Market Strategy – reflecting Guideline’s continued growth and expansion.
“With over 20 years of experience in B2B and SaaS marketing, Tim has a proven track record of building scalable go-to-market engines, driving revenue, and leading high-performing global teams,” said Vincent Misfud, CEO of Guideline. “As Guideline enters the next phase of its evolution, I look forward to collaborating with him as we continue to build innovative new solutions for the advertising ecosystem.”
Prior to Guideline, Peters led global marketing at Enghouse Systems, a publicly traded enterprise software company. He also previously served as Vice President of Marketing and Revenue Operations at Doxim, a $250M+ revenue company backed by private equity firm GI Partners. Peters has also held senior leadership roles at ScribbleLive, Ideal.com, and IntelliResponse. Throughout his career, he has driven successful partnerships with iconic brands like UFC, Wrangler Jeans, Chapmans Ice Cream and Universal Music, as well as strategic partnerships with leading agencies like FCB.
“I’m incredibly excited to join Guideline at this pivotal moment in the company’s growth,” said Peters. “We have an incredible opportunity to scale to the next level, work alongside amazing customers, and deliver meaningful impact through innovative marketing and demand generation. The team’s talent and passion are inspiring, and I’m thrilled to help accelerate our momentum.”
About Guideline
Guideline, a leading provider of advertising data and planning technology, has become the world's most trusted authority on media investment and intelligence. The company was formed through the acquisitions of Standard Media Index, SQAD, and Lumina. With its market-leading media planning platform, industry-best ad market data and unrivaled customer service, Guideline effectively meets the evolving needs of today's marketing, media and investment professionals.
Contact Info:
Name: Hannah Kasoff
Email: Send Email
Organization: Guideline
Phone: 917-841-9476
Website: https://www.guideline.ai/
Release ID: 89156468
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