According to the International Energy Agency (IEA), global sales of new energy vehicles reached 14.2 million units in 2022, a year-on-year increase of 43.4%, accounting for 6.8% of global car sales. Data shows that the global new energy vehicle market is expected to grow by 27% in 2024, with sales reaching 17.5 million units. The global new energy vehicle market is rapidly developing and growing, and is showing broad market prospects under the combined effects of policy promotion, technological progress, and increased consumer acceptance.
In the wave of globalization in the new energy vehicle industry, Zhonghai Tongchuang Electric Vehicles Sales & Services Co., Ltd. is gradually emerging in the global market with its outstanding strategic vision and unremitting efforts. Behind this brilliant achievement, it cannot be separated from the hard work and outstanding leadership of a key figure - Mingxian Yang, the person in charge of the overseas business of Zhonghai Tongchuang Electric Vehicles Sales & Services Co., Ltd.
Leading The Way for New Energy To Go Global
Mingxian Yang, who has been deeply involved in the automotive circulation industry for nearly 20 years, is currently responsible of the overseas business of Zhonghai Tongchuang Electric Vehicles Sales & Services Co., Ltd. (referred to as ‘Zhonghai Tongchuang’). Under her leadership, Zhonghai Tongchuang has not only established a solid foundation in the domestic market, but also expanded its business to multiple countries and regions around the world, contributing Chinese strength to the development of the global new energy vehicle market.
In recent years, Zhonghai Tongchuang has launched its new energy vehicle export business, rapidly opening up its presence in overseas markets through a multi-channel layout of online and offline channels. As the leader of the overseas business, Mingxian Yang is not only responsible for the comprehensive management of overseas business, but also personally participates in the formulation of business indicators, supervision of daily operations, decision-making and handling of major issues, and guidance on marketing and marketing work, ensuring that every link operates efficiently.
Under her leadership, Zhonghai Tongchuang Electric Vehicles Sales & Services Co., Ltd. successfully entered the overseas new energy vehicle market, selling many well-known brands of new energy vehicles including Great Wall, AION, and Wuling to multiple countries and regions around the world such as Tajikistan, Uzbekistan, Kazakhstan, Ethiopia, Jordan, and Russia, achieving a leap from a single market to a global layout. Mingxian Yang’s assistance not only demonstrates the strong strength of China's new energy vehicles, but also injects new vitality into the development of the global new energy vehicle market.
Building A Global Network
In order to further enhance brand influence and market share, Mingxian Yang led the global network layout of Zhonghai Tongchuang. From Uzbekistan to Kazakhstan, from Russia to multiple African countries, Zhonghai Tongchuang's footprint covers 25 countries and 50 major ports on six continents worldwide. She personally participated in and guided the construction and operation of multiple overseas 4S stores, ensuring the brand's image and service quality in overseas markets.
On the one hand, Mingxian Yang focuses on deep integration with overseas markets, understanding local market demands and consumer preferences, in order to develop more targeted marketing strategies. On the other hand, she fully utilizes online and offline channels to expand her international market through platforms such as Made-in-China and Alibaba International, and has established a company and opened stores in Central Asia to build a comprehensive sales and service network.
It is particularly worth mentioning that Mingxian Yang has always focused on shaping and maintaining her brand image in the process of expanding into overseas markets. She personally participates in marketing and promotion activities in overseas markets, enhancing brand awareness and reputation through various channels such as social media and exhibitions. At the Zhonghai Tongchuang store in Uzbekistan, it receives a large number of potential customers every day, and its performance on Instagram is particularly eye-catching. Monthly statistics show that its posts have created up to 363987 interactions, with an average of 1292 interactions per post, far exceeding other brands.
Optimize Supply Chain Management
Faced with the complex international market environment and ever-changing trade situation, Mingxian Yang deeply understands the importance of supply chain management. She actively promotes close cooperation between the company and partners such as Qingdao Sinotraffic Supply Chain Co., Ltd. and China Merchants Automotive to jointly create an efficient and secure supply chain system. By optimizing logistics services, tariff strategies, and market entry strategies, Zhonghai Tongchuang Electric Vehicles have been ensured to safely and efficiently reach customers around the world.
The ‘MAX CAR KAZAKHSTAN’ limited liability partnership was established in Mar. 2024 with investment from China's excellent automobile dealer enterprise, Zhonghai Tongchuang Electric Vehicles Sales & Services Co., Ltd. KZ MAXCAR, a subsidiary of China General Motors Wuling, is the only agent of Wuling in the Republic of Kazakhstan. It operates all passenger and commercial vehicle models under Wuling and provides customers with sales, after-sales, parts and other services. In addition to Wuling Agency, it also operate other brands of cars according to customer needs, such as Li Auto, Great Wall Haval, etc.
Behind the success of these projects, Mingxian Yang's efforts are indispensable. Now, Zhonghai Tongchuang's new energy vehicle export business has achieved significant results. In just the first four months of 2024, the company successfully exported a large number of new energy vehicles from multiple brands, winning widespread recognition and praise in overseas markets, bringing green, intelligent, and convenient travel experiences to consumers in more countries and regions.
Contribute To The Development of The Global New Energy Vehicle Market
Looking ahead, the global new energy vehicle market will continue to maintain a high-speed growth trend. According to predictions, by 2030, the global passenger car market is expected to exceed 80 million units, of which the penetration rate of new energy vehicles will reach around 50%, with nearly 40 million units being new energy vehicles. China, Europe, and the United States will continue to be the main driving forces of the global new energy vehicle market.
Mingxian Yang is full of confidence and expectations for the future. She stated that Zhonghai Tongchuang will continue to uphold the corporate mission of ‘serving every customer with care and creating social value’, and is committed to promoting the global development of the new energy vehicle industry. At the same time, she will continue to leverage her rich experience and professional advantages in the automotive circulation industry to promote more Chinese brand automobiles to the world and contribute to the development of the global new energy automobile market.
Contact: Mingxian Yang
Official Website: https://www.zhonghaiev.com/#/index
Email: TC-caiwubu@zhonghaitc.com
Location: Beijing, China
