As the festive atmosphere of Chinese New Year grows richer, Wuliang Chun (Spring), a preeminent representative of Chinese Baijiu and a core upper mid-end flagship under Wuliangye, has partnered with renowned landmarks across the globe to jointly light up a "Chinese Spring" hue—a symbol of auspiciousness and jubilation. This initiative covers iconic global spots: Times Square in New York City, Leicester Square in London, and Fortune Centre in Singapore. Wuliang Chun (Spring)'s "Chinese Spring" light show has captivated global attention with its distinctive Oriental aesthetic charm.

Both Chinese New Year and baijiu stand as classic symbols of traditional Chinese culture, upholding profound national memories and cultural heritage. By illuminating global landmarks, Wuliang Chun (Spring) showcases this traditional culture through a modern lens, sharing a fragrant and unique taste of China on the world stage. As a spokesperson for Wuliang Chun (Spring) stated: "Through Chinese New Year and baijiu, we aim to bring the joy and blessings of the Chinese New Year to friends across the globe."

This globally synchronized light and shadow feast has conveyed rich Chinese New Year vibes and warm hometown blessings to overseas Chinese worldwide; at the same time, it has allowed international friends to directly experience the festive ambiance of traditional Chinese festivals and the unique allure of Chinese culture. Amidst these cross-cultural connections, every beam of light acts as a sincere invitation from Wuliang Chun (Spring): to share the joy of Chinese New Year, to convey the charm of Chinese culture, and to foster cultural understanding and friendship through the festive cheer and the rich aroma of its "Chinese Spring".

Wuliang Chun (Spring)'s global landmark lighting is a successful cultural export effort. It highlights two core strengths: the brand's confidence and sense of responsibility as a national Baijiu label, and the profound heritage plus vibrant modern vitality of China's excellent traditional culture.

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