Kantar Group is an international market research company headquartered in London, UK, founded in 1992. Over the years, the company has become a pioneer in the market research industry through continuous innovative ideas and technological development. Through a series of mergers and acquisitions, Kantar has rapidly expanded globally. Since July 2019, Kantar is majority owned by Bain Capital Private Equity. Kantar currently has offices in 90 markets around the world, including the UK, Ireland, North America, India, the Philippines, Spain, France, Italy, China and Brazil, among others.
Who is Kantar Group?
Kantar Group is one of the world's most trusted market research and data analytics firms.With 30,000 professionals in more than 90 markets around the world, Kantar Group delivers comprehensive and accurate market solutions through unique technology, data and insights.
Kantar Group services
1. Consumer insights and analysis: They gain an in-depth understanding of consumer behavior, needs and motivations to help brands optimize their products and services and enhance consumer satisfaction.
2. Brand Strategy and Positioning: Through scientific data analysis and strategic consulting, They help brands develop accurate market positioning and enhance brand influence.
3. Media and Advertising Effectiveness Measurement: Evaluate the effectiveness of advertising, optimize media strategy, and ensure that every advertising budget brings the maximum return.
4. Innovation and product development: Support the whole process of product development from concept to market, ensuring that new products can meet market demand and realize commercial success.
The Kantar Group Advantage
1. Data-driven decision-making: Combining advanced data analytics with extensive industry experience to deliver deep and actionable insights.
2.Global vision, local insights: Leveraging a global network and a team of local experts ensures that They provide solutions with a global perspective that meet the needs of local markets.
3. Innovative technology: Utilizing cutting-edge technology tools, such as artificial intelligence and machine learning, to enhance the depth and breadth of data analysis and discover potential business opportunities.
Philippine Market Focus
In the Philippines, Kantar Group recognizes the importance of understanding local consumer needs and market trends. Through customized questionnaires, Kantar Group is able to obtain first-hand market data to help companies make more informed decisions. Kantar Group's questionnaires cover a wide range of areas, including:
1. Culture and Consumer Habits: Understanding the cultural background and daily consumption habits of Filipino consumers helps companies develop marketing strategies that are more relevant to the local market.
2. Online Shopping Behavior: Analyze the online shopping trends of Filipino consumers and provide suggestions for e-commerce platform optimization.
3. Health and Lifestyle: Investigate the health awareness and lifestyle preferences of Filipino residents to help health brands develop effective marketing plans.
4. Technology and Innovation Acceptance: Evaluates the Philippine market's acceptance of new technologies and innovative products, and provides market entry strategies for technology companies.
Customer Success Stories
Kantar Group's clients include the world's top brands and organizations. By partnering with Kantar Group, many clients have realized brand repositioning, market share gains, and significant improvements in consumer satisfaction. In the Philippines, Kantar Group has helped organizations across multiple industries gain insights into the local market and achieve breakthroughs in their business goals.
When you choose Kantar Group, you choose the opportunity to gain insights into the future; Kantar Group is not only an expert in data analytics, but also a strategic partner in your competitive marketplace. Work with Kantar to discover the insights that will drive your success.
To learn more, visit the Kantar Group's website: www.kantar.com
Media Contact
Company Name: Kantar
Contact Person: Mars
Email: Send Email
Phone: +44 8999502137
Country: United Kingdom
Website: www.kantar.com
