Auckland, New Zealand - Recently, AUQ, a renowned national home care brand in New Zealand, launched its brand advertisements on Auckland's main bus routes. This initiative combines natural home care with green travel concepts, promoting a healthy and environmentally friendly lifestyle to a broader audience. This advertisement campaign not only marks a significant step in AUQ's brand promotion but also perfectly aligns with the green travel ethos, sparking a new wave of environmental awareness in New Zealand.
In recent years, the global home care products market has undergone significant changes, with a growing demand for natural and harmless products. According to market research firm Statista, the global natural home care products market is expected to grow at an annual rate of 8.6% between 2020 and 2025, significantly outpacing the overall growth rate of traditional home care products. At the same time, green travel has increasingly become a focal point in urban development worldwide, with more consumers opting for eco-friendly transportation, leading to a notable rise in bus usage.
AUQ stands out in the market as a well-known local New Zealand brand specializing in natural home care products. The brand is dedicated to offering safe, healthy, and environmentally friendly home care solutions, covering areas like nasal, oral, skin, and sleep health. AUQ has set new industry standards with its “clean label,” “minimalist formula,” “innovative forms,” and “eco-friendly packaging” principles. Its products, which leverage New Zealand's unique natural resources such as Manuka honey and eucalyptus extract, are available in thousands of pharmacies across Australia and New Zealand. AUQ ensures the naturalness and effectiveness of its products through stringent production standards.
The AUQ advertisements cover major bus routes in Auckland, using the mobile platform of buses to broadcast brand information to a wider audience. The ad design features Miss New Zealand 2023 alongside AUQ’s star products, highlighting the brand’s professionalism and appeal. The tagline “Scientifically Formulated” emphasizes the scientific research and high efficacy behind the products.
Choosing buses as the advertising medium reflects AUQ’s commitment to environmental protection. Buses, a key mode of green travel, carry a large number of citizens and tourists daily. The high-frequency exposure and broad coverage of bus ads not only enhance brand visibility but also perfectly align with AUQ’s advocacy for a green, eco-friendly lifestyle. Notably, this advertising campaign is also a crucial step in AUQ's global strategy, aiming to increase the brand's influence both domestically and internationally. As New Zealand's largest city and an important transportation hub, Auckland attracts numerous tourists and residents each year. Through high-exposure bus ads, AUQ hopes to further expand its brand recognition and attract more consumers to try its natural home care products.
Analysts point out that this advertising campaign not only showcases AUQ’s leading position in the natural home care sector but also conveys the brand’s support for environmental protection and green travel. With continuous innovation and a commitment to sustainability, AUQ aims to be a pioneer and advocate of a natural, healthy lifestyle. The AUQ brand manager revealed that with the increase in brand awareness and market share, AUQ will continue to set new benchmarks in the global home care market, driving the development and popularization of natural home care products.
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