In a groundbreaking collaboration, 36Kr, a renowned brand and platform, has teamed up with SenseTime, a pioneer in artificial intelligence, to harness the power of artificial general intelligence (AGI) and revolutionize content creation and commercial services across the industry. This strategic alliance marks a significant step forward in leveraging cutting-edge technology to drive innovation and commercialization potential in diverse media scenarios.
Today artificial intelligence is increasingly being utilized in news reporting and media content creation around the world, revolutionizing the way stories are gathered, analyzed, and presented to the public. AI-powered tools enhance efficiency, accuracy, and personalization in media outlets. For instance, AI-driven algorithms are used to analyze vast data sets, enabling faster news coverage and personalized content recommendations, enhancing the reader's experience to an upgraded level.
36Kr is committed to providing accurate, real-time, rich media content and extensive data and information to its readers and commercial clients. 36Kr is exploring new applications of AI in its content creation and commercial services with the support of SenseTime’s world-leading technology. Under the collaboration with SenseTime, 36Kr will leverage the latter’s advanced AI tools, including “SenseChat” and “SenseMirage,” to upgrade its content production model with higher intelligence, higher efficiency, and cost-effectiveness. Meanwhile, SenseTime’s leading global AI software prowess and newly upgraded SenseNova 5.0 Large Model Series will empower 36Kr to unveil an array of AI-driven innovative products, including “AI Media Coverage” and “AI Financial Report Interpretation”. These AI-driven products and services are capacitating 36Kr to expand its client base and increase its business revenue as achieving higher work efficiency through the application of AGI. Also, 36Kr is offering a more personalized reading and consuming news and content experience to its readers with AGI technology applied.
These offerings are impressively helping 36Kr to further reduce cost and reach higher profit growth in 2023. According to the released annual financial report of the year 2023, 36Kr achieved a total revenue of 340 million yuan, an increase of 5.5% year-on-year. Among them, advertising revenue reached 240 million yuan, an increase of 8% year-on-year; subscription service revenue reached 34.19 million, an increase of 21% year-on-year, and gross profit margin continued to maintain a high position of 54%.
Furthermore, 36Kr's original news and content library covers a wide range of fields, including technology, venture capital, consumer, automotive, etc.; under this collaboration, the news and content library of 36Kr is available as training materials for SenseTime's AI models, in an aim to help the model better understand the knowledge and information in such fields. This training based on actual content will educate the AI models to be more intelligent and insightful, resulting in generating more in-depth and meaningful content.
36Kr actively embraces the wave of artificial intelligence development, and it holds a strong confidence and expectation for the collaboration with SenseTime. Mr. Dagang Feng, Co-chairman and Chief Executive Officer of 36Kr, commented, “Our strategic partnership with SenseTime once again demonstrates 36Kr ’s acumen in frontier technology and foresight for innovation. In collaboration with SenseTime, we will continuously explore multi-scenario applications of AGI technology to integrate large-scale AI model technologies into the media industry, enhancing our content production capabilities and commercialization efficiency.”
Media Contact
Company Name: 36Kr Holdings Inc.
Contact Person: Jianan Ding
Email: Send Email
Country: China
Website: https://ir.36kr.com/
