In October, Forbes China unveiled its "2024 Top 100 Most Influential Chinese Elites" list, celebrating William Ren, the founder and CEO of GlobalStar, for his remarkable achievements in the international influencer marketing space.
William Ren received the award for being named to Forbes China's 2024 Top 100 Most Influential Chinese Elites at the ceremony.
Founded by William in 2021, GlobalStar has quickly established itself as a leader in influencer marketing for 3C consumer electronics in the North American and European markets. With over 150% annual revenue growth for three consecutive years, the company now partners with more than 200 top-tier global brands, including Anker, DJI, TCL, Roborock, and Ecoflow. As the fastest-growing player in influencer marketing within the smart hardware niche, GlobalStar has expanded its presence with offices in North America, Europe, and Asia. William’s inclusion on this prestigious list reflects his innovative leadership and GlobalStar’s growing influence in the global market.
William Ren, Founder and CEO of GlobalStar
GlobalStar’s success stems from William and his core team’s relentless pursuit of market insights and operational excellence. The company, which began on Canada’s west coast, has since expanded its operations to include professional teams in Los Angeles, Hamburg, and Asia. GlobalStar has developed a sophisticated Standard Operating Procedure (SOP). This system encompasses AI-powered market research, strategy development, trend analysis, influencer selection and engagement, campaign management, and data-driven performance analysis, enabling the company to deliver a seamless and effective service experience for its clients. On the influencer side, GlobalStar has built long-term partnerships with tens of thousands of influencers across Europe and North America.
In early 2024, GlobalStar raised 2 Million USD in a Pre-A funding round, backed by leading affiliate management platform Partnerboost and Celtic House Asia Partners, a leading Silicon Valley venture firm. Investors were drawn not only to GlobalStar’s rapid fast growth but also to William’s exceptional leadership.
“William is one of the most pragmatic and driven entrepreneurs I’ve encountered—he has a rare ability to say less and deliver more,” said Zhang Lu, Founding Partner of Fusion Fund and an angel investor in GlobalStar. Similarly, Partnerboost praised William’s team, noting, “William and his team are grounded, action-oriented, and highly effective in execution.”
According to Statista, the overseas influencer marketing industry is projected to reach $22.3 to $24 billion by the end of 2024. Over the next 5-10 years, influencer marketing is expected to drive significant growth in the international marketing sector, with the potential for the global market to expand more than 20 fold.
Looking ahead, William aims to sustain annual triple-digit growth over the next three years, targeting collaborations with over 500 leading global smart hardware brands. His vision for the next decade is to position GlobalStar as one of the top three international platforms for influencer marketing services.
About Global Star
Founded by William in 2021, GlobalStar has been deeply engaged in influencer marketing within the 3C consumer electronics sector, focusing on the European and American markets. With annual revenue growth exceeding 150% for three consecutive years, the company has served over 200 leading international brands, including Anker, DJI, TCL, Roborock, and Ecoflow. Globalstar has been recognized by Forbes as the fastest-growing company in the global influencer marketing industry specializing in consumer electronics sector. GlobalStar has established offices in North America, Europe, and Asia.
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