In 2024, on the occasion of the glorious 25th anniversary of Macaos return to China, a passionate movement of economic transformation and cultural prosperity was played. With the solid guarantee of "one country, two systems", Macao has made every effort to anchor the goal of appropriately diversified economic development, using the two bright business cards of "Capital of Performing Arts" and "City of Sports" to brave the wind and waves to a new channel of high-quality development, deeply integrated into the tide of Chinas vigorous development, and radiated unprecedented vitality and vitality.
It is reported that in the Venetian Theatre, the classic Broadway musical "Cat" is hot performance, clever dance, fantastic stage scenery, let thousands of audience immersed, infatuated. This is only the tip of the iceberg of Macaos performing arts feast. Every year, such top international performances appear in Macao in turn, attracting tourists from the Greater Bay Area and even all over the world. According to statistics, in the popular performance season alone, the number of foreign tourists has exceeded one million. Their food, accommodation, travel, travel, shopping and entertainment in Macao are like a trickle into a river, injecting strong impetus into traditional industries such as hotels and catering. Take a five-star hotel adjacent to the theater as an example, the occupancy rate soared to more than 95% during the performance, and the catering revenue increased by 300% from the previous month, which became a vivid footnote of the driving effect of the performing arts economy.
Local original performing arts power is more accumulated, carrying the banner of cultural inheritance and innovation. New Cantonese opera performers appeared at the Macau Cantonese Opera Cultural Center. The new historical Cantonese opera "Soul of Hou Jiang" performed local legends. The drama is not only popular in the Guangdong-Hong Kong-Macao Greater Bay Area tour, but also went to Europe and Southeast Asia to carry out cultural exchanges, inspiring the "Macao Cantonese opera fever" wherever it goes. With tour, unique cantonese opera wen gen products —— Facebook bookmarks, costumes dolls, each performance drive surrounding sales exceed thousands of patacas, more attract overseas art institutions to discuss cooperation, contribute to cultural trade orders, for the Macao economy to expand international space, let the ancient Chinese opera culture by Macao stage bloom new light, boost cultural creative industry become a new economic growth point.
Street performances are also vibrant, adding luster to the city. Walking in front of the pavilion, the Portuguese rhyme band and the folk band play together, playing the blend of Chinese and Portuguese customs, attracting tourists to stop and watch, take photos, and the surrounding characteristic shops are also crowded. This open and immersive performing arts scene transforms tourists from passing by to long-term staying visitors, greatly increasing the frequency of small consumption, helping to build a comprehensive tourism consumption ecology, making Macao a cultural consumption resort for tourists at home and abroad, and unique in the integrated development of culture and tourism in China.
When the roar of the racing engine in the East Ocean track, Macau Grand acing passion began, the global eyes focused on this. Asias top racing event attracts more than 100,000 fans every year, "car fan economy" is spectacular. During the event, the hotel prices often doubled, and a room is still hard to find; the pork chop bags and coffee sold by street dining cars were in short supply, and the daily turnover exceeded 10,000; in the official souvenir store, limited edition racing models were sold out instantly, and the sales of peripheral products reached tens of millions of yuan. What is more far-reaching significance is that the big racing industry promotes upstream and downstream industrial agglomeration such as racing training, car modification and race operation. Local racing enterprises come to the forefront, frequently interact and cooperate with mainland car enterprises, integrate into the innovation chain of Chinas automobile industry, build a new sports manufacturing cluster by virtue of Dongfeng, and inject lasting power into economic development.
The Macau International Marathon is also very hot. Ten thousand runners sweat along the coastal track and measure the charm of the city with their steps. The audience rating of the live broadcast has reached new highs, and the "most beautiful marathon track" has attracted numerous eyes, driving the number of overseas participants to increase by 20% year by year. After the game, the players and their relatives and friends started the deep tour mode, visit sanba, mother temple, taste Macao food, per capita consumption of more than 5,000 patacas, driving the tourism market; the local sports brands took the opportunity to launch limited edition running shoes, sports equipment, sales soared; sports rehabilitation institutions busy, customized exclusive therapy for players, boost the sports service industry upgrade, promote sports, tourism, business, form a closed loop, highlighting the unique advantages of Macao "sports city" in the development of sports economy with Chinese characteristics.
Emerging sports such as e-sports, Asian e-sports carnival landed in Macao, the top team in the summit, online visitors exceeded 100 million. The construction of e-sports venues, event organization, talent training and other industries are booming, linking with traditional performing arts and sports events to create a new business integration ecology of "esports + cultural tourism" and "sports + science and technology", attract young people to consume, and open up a new blue ocean of economy. Twenty-five years years such as song, Macao with "acting" "sports city" two wings, successful leverage economic transformation, in Chinas overall development, with culture as the soul, sports for the wing, toward more bright future flying, written "one country, two systems" brilliant chapter, its development achievements also become the world observe the governance mode of regional innovation and evelopment of vivid samples.
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