On the evening of December 12, 2024, the highly anticipated Closing Ceremony of the 2024 China Sanya International Wedding Dress Fashion Week came to a successful conclusion at the Rosewood Sanya Resort. During this event, a series of wonderful and romantic wedding dress shows, designer-themed forums and the debut shows of Sanya-themed wedding dresses not only promoted the international development of Sanya's fashion industry but also brought a visual feast to the global fashion community. Moreover, it demonstrated the vibrant vitality and huge potential of Sanya's fashion industry and injected new energy into the development of the fashion industry in Sanya and even in China.
Increase in the Number of Exhibitors and Visitors and Transaction Volume
There were more than 8,000 domestic and foreign buyers at this event, with a cumulative total of 15,000 person-times coming to visit the exhibitions and shows. The cumulative total transaction amount reached 215 million yuan. The occupancy rates of various high-end brand hotels in Haitang Bay, such as the Rosewood Sanya Resort, the Moutai Resort Sanya Haitang Bay, the Taikang Community Luxury Collection Hotel Sanya Haitang Bay and the Sheraton Sanya Haitang Bay Resort, all remained above 85%, successfully driving the operating revenues of surrounding hotels, catering, and entertainment industries.
Star Power Boosts Event Glamour
Dai Xiangyu and Chen Zihan, a celebrity couple, celebrated their eighth wedding anniversary during the event, adding a happy and romantic atmosphere to the Wedding Dress Week. Their participation was not only a manifestation of the star effect but also concretized the happiness and romance in marriage, enabling every participant to deeply feel the power of love and the beautiful meaning carried by wedding dresses. As a result, the entire event was not just a fashion display but also a grand celebration of love and happiness, writing an unforgettable romantic chapter in the star-studded event.
Self-media's Rising Popularity Heats up Sanya
The browsing traffic of event information on self-media platforms reached more than 1.2 billion times. There were nearly 20,000 people involved in this event, including the organizers, brand representatives, exhibitors, and models. They took pictures of the scenery, the show venues, and the runways. Everyone was like a walking self-media, bringing strong popularity to Sanya. In particular, a Russian model attracted continuous attention and became popular. She set off a runway craze on major self-media platforms such as Xiaohongshu, Weibo, and Douyin, and was awarded the title of "Fashion Recommender" by the China Sanya International Wedding Dress Fashion Week.
Innovative Launch of Sanya Wedding Dress City Series, Wearing Sanya, Romancing the Globe
During the event, ENZOANI and Biren Zweig, two internationally renowned wedding dress brands, as pioneers in the industry, respectively launched unique wedding dress series with the tropical island style of Sanya. These series were highly recognized and praised by fashion practitioners. They were not only a perfect interpretation of Sanya's natural scenery and cultural heritage but also elevated wedding dress design to a new artistic height, providing new directions and inspirations for the global wedding dress fashion trend. Professional buyers also keenly captured this business opportunity and actively placed orders for purchases at the event site, eager to bring these fashion treasures integrating the charm of Sanya to high-end wedding dress markets around the world to meet the pursuit of unique and romantic wedding dresses by brides globally.
International Wedding Dress Brands Gather at Grand Event, New Brands Shine and Gain Favor
One of the highlights of this event was the participation of 30 first-line brands from 15 countries, including Malaysia, Paris (France), New York (USA), Russia, and Dubai. High-end custom brands such as TONY WARD, RAMI AL ALI, and OKSANA MUKHA made their debuts in China with their new products and received warm responses and high evaluations from the on-site audience. These new brand products not only brought new design styles and fashion elements to the Chinese wedding dress market but also promoted the exchange and integration of global wedding dress fashion cultures. They injected new vitality and creativity into the domestic wedding dress market and further enhanced the influence and professionalism of the event, making it an important event in the global wedding dress fashion field. It played a positive and important role in promoting the development of the wedding dress industry and the dissemination of fashion culture, making people look forward to more wonderful surprises in the future of the wedding dress fashion field.
Hundred Global Media Focus: Shining on International Fashion Stage
In the following week, more than 100 well-known global media conducted in-depth reports on this event, which marked that the Sanya International Wedding Dress Fashion Week had successfully attracted the attention of the global fashion community and become an indispensable and important part of the international fashion world. Reports by professional platforms such as American Vogue, Brides, and Weibo Fashion not only enhanced Sanya's international popularity but also laid a solid foundation for the international development of Sanya's fashion industry.
Full Participation of Sanya Tourism Industry Representatives, Achieving City-wide Collaboration
During this Wedding Dress Fashion Week, a full-scale collaboration within Sanya's tourism industry was truly realized. As many as forty to fifty companies and hotels were attracted to actively engage in it, covering all the key links in the wedding tourism industry chain and greatly promoting the city-wide collaboration effect. Through a series of measures such as integrating resources, optimizing service processes, and strengthening publicity and promotion, Sanya's tourism industry has successfully created a more complete and attractive wedding tourism ecosystem. This city-wide collaboration is not only reflected in the efficient cooperation during the event but also in the joint shaping and enhancement of Sanya's wedding dress brand image. With the joint efforts of Sanya's tourism industry, Sanya's wedding tourism market will surely embrace a more brilliant future, becoming a new highlight of Sanya's economic development and a new calling card of the city's image, bringing more romantic and unforgettable wedding tourism experiences to global tourists and helping Sanya shine more brightly on the international tourism stage.
Sanya Wedding Dress Fashion Week Award Ceremony Concludes with Authority and Fairness Shaping New Heights for the Industry
During this Wedding Dress Fashion Week, the event organizer, adhering to a professional and rigorous attitude, carefully set up several award categories of great significance, aiming to comprehensively and objectively evaluate and recognize the outstanding performances of various brands in the wedding dress fashion field, setting a benchmark for the entire wedding dress fashion industry and promoting its continuous development. Meanwhile, the unique award of "Five-Star Wedding Dress and Tuxedo Store" was established for the first time during this event, injecting new vitality and standards into the industry's evaluation system. The honors and values carried by these awards will become a powerful driving force for the continuous development of various brands, pushing them to keep making progress in aspects such as product innovation, service optimization, and brand building.
Striving to Build the Third Largest Wedding Dress Fashion Week Worldwide after New York (USA) and Barcelona (Spain)
The Sanya Municipal Bureau of Commerce stated that the 2024 Sanya International Wedding Dress Fashion Week expanded its scale based on the previous session, introduced high-end custom wedding dress brands, enhanced Sanya's fashion status internationally, demonstrated Sanya's potential and strength in the fashion industry, and laid a solid foundation for the construction of the Hainan Free Trade Port and building the third largest wedding dress fashion week after New York in the United States and Barcelona in Spain. In the future development, Sanya will continue to deepen the integration of the fashion industry and the wedding tourism industry. Guided by the Sanya International Wedding Dress Fashion Week, it will attract more internationally renowned brands to settle in Sanya and hold more fashion events with international influence, turning Sanya into a fashionable, romantic city with international influence. Meanwhile, it will also leverage the platform of the Fashion Week to promote the development of the local high-end fashion consumption field, injecting new vitality and directions into Sanya's economic development and vigorously advancing the development process of Sanya as an internationally renowned wedding tourism destination city.
The person in charge of the Organizing Committee of the Sanya International Wedding Dress Fashion Week introduced that the successful holding of the 2024 Sanya International Wedding Dress Fashion Week made another effort on the original basis, creating a thick fashion atmosphere in Sanya. This atmosphere has not only attracted more fashion consumers and designers to Sanya but also inspired local residents in Sanya to love and pursue fashion. As the fashion atmosphere continues to thicken, Sanya will gradually become an important communication platform for the domestic and foreign fashion circles and a dissemination center for fashion culture.
Looking ahead, Sanya will continue to uphold the concepts of openness, inclusiveness and innovative development and continuously enhance the international competitiveness and brand influence of the fashion industry. It is believed that in the near future, Sanya will become a shining pearl in the global fashion world, contributing more Chinese wisdom and Chinese strength to the international fashion industry.
Media Contact
Company Name: Globalnewsonline
Contact Person: Luayy Alkilani
Email: Send Email
Country: United States
Website: http://www.globalnewsonline.info/
