When a couple comes to the Tianya Haijiao Scenic Spot, their love will become forever and they will be surrounded by happiness and niceness.
On the evening of December 14, 2024, the 28th Sanya Tianya Haijiao Wedding Celebration Festival and Sanya Romantic Grand Ceremony (hereinafter referred to as “the Festival”) was gradually kicked off at Tianya Haijiao Scenic Spot, Sanya City. Themed by “Romantic Sanya, Borderless Love”, the Festival attracted a number of guests and tourists, all of whom witnessed the eternality of love together.
The whole activity was full of romance since the guests’ sign-in and arrival on site. Guests were granted a gift (bell) after sign-in, which embodies full sense of ceremony. The Festival was kicked off formally while the fireworks were shot off.
Xie Yifa, the Deputy Secretary General of the People’s Government of Sanya delivered a speech. Xie said, “Great achievements have been made to Sanya’s wedding industry over the past one year. According to the statistics, the whole Sanya City received 200,000 couples who came here for shooting their wedding photographs, held over 10,000 wedding ceremonies, and received over 200,000 couples coming here for their honeymoon in 2023. Our total revenues of tourism broke through RMB 10 billion in 2023. With the acceleration of Sanya’s internationalization and our constant exploration and practice, Tianya Haijiao Festival will become a bridge connecting the whole world and transmitting love and hope.”
Wang Feng, the General Manager of Sanya Tourism Culture Development Co., Ltd. said, “We used the theme of “Romantic Sanya, Borderless Love” for the Festival and positioned and upgraded our activity IP differently. We made transformation from the original concept of wedding ceremony to today’s romance banquet and expanded the activity scope to more groups such as couples that just married, lovers and tourists from the original wedding ceremonies. We’ve also planned a series of colorful and attractive activities. We cooperated with hotels, commercial complexes and scenic spots this time and set tick-off points in Sanya Dongtian Park Tourist Attraction, Luhuitou Scenic Spot, Dadonghai Tourist Attraction and Sanya Joy City Shopping Center to intensify the deep integration with cultural tourism industry. To enable our tourists to experience more and different sites, we’ve opened the bus route for the round trip of Tianya Haijiao and Joy City on December 13-15. The buses will depart from Tianya Haijiao Bus Stop at 10:00, 14:30 and 17:00 every day.”
As one of the highlights for the ceremony, the show of Chinese and western wedding dresses were displayed on the stage. Both the marvelous and beautiful western wedding dresses and the amazing and magnificent Chinese wedding dresses impressed the audiences and won applauses from them. Ms. Zhou, a tourist from Taiyuan City, Shanxi Province fully praised these dresses, “they’re really amazing and touching; they are just what I imagine about wedding ceremony.” She also said she would choose her own wedding dress from these brands. It was learnt that the Western wedding dresses shown this time are from ENZOANI, a premium western wedding dress brand while the Chinese dresses from Tianxi · China, an advanced customization brand under Jusere Group. The designers said they hoped to allow more couples to know about the diversity of wedding dresses and formal dresses through this Festival to help them create the image they dreamt of.
The designer Su Ying interpreted and shared the stage design on the opening ceremony. Stage design concept: “Encountering you, offering you, joining hands with you and spending the rest time of life with you”; the stage model was designed creatively through decomposing and re-assembling the coastal elements such as coconut forest, beach and sea wave. The center of the stage was designed in the form of a flying wing and the edges of the whole stage were decorated to foster the glistening light of waves on the sea. The whole stage seems like an island, which is decorated with gauze curtain, to bring the effect of tide and wedding dress dancing with wind.
As a highlight of the opening ceremony,15 couples wearing the Western and Chinese wedding dresses arrived at the site of Tianya Haijiao wedding ceremony by Sanle tourism railway, adding the romantic atmosphere to the whole Sanya City. On the amazing stage, these couples made their debut via different ways, such as helicopter, yacht, sports car, etc., representing the traditions and custom of “Three Letters and Six Etiquettes” and “marriage”. The link of oath in modern western marriage ceremony was also designed to make a difference through the interaction of the Chinese and western culture.
The Festival was held successfully, which not only brings couples unforgettable and special wedding ceremony but also builds a bridge for the exchange and cooperation of wedding ceremony industry and promotes the inheritance and development of wedding ceremony culture. The Festival has become a wedding ceremony tourism brand with worldwide influence in Sanya City after successful holding for 28 sessions. The iconic brand has not only improved Sanya City’s charm as a destination for romantic wedding ceremony but also served as a key point for attracting tourists home and abroad. In the future, the Festival will create more romantic moments for couples by virtue of its special charms.
The Festival was guided by the People’s Government of Sanya City, sponsored by Sanya Tourism Culture Development Co., Ltd., co-sponsored by Sanya Tianyahaijiao Tourism Development Co., Ltd., executed by Sanya Tianya Haijiao Wedding Ceremony Services Development Co., Ltd. and Sanya Tianya Haijiao International Exhibition Co., Ltd., and co-organized by Sanya Joy City, CNSC (Sanya Store), Guiyang Performing Arts Industry Association, Marriott, Hyatt Hotel Tianli Bay, Sanya, Sanya Daxiaodongtian Development Co., Ltd., Sanya Luhuitou Tourism Development Co., Ltd. and Sanya Tourism Investment & Scenic Spot Operation Management Co., Ltd.
Media Contact
Company Name: Sanya Tianya Haijiao Tourism Development Co., Ltd.
Contact Person: Fu Jun
Email: Send Email
City: Sanya
Country: China
Website: http://www.aitianya.cn/
