The two companies have sealed a collaboration agreement to revolutionize the rules of hotel marketing once and for all, unveiling an innovative and disruptive proposal at Fitur 2025.
The upcoming edition of Fitur, to be held at IFEMA from January 22 to 26, 2025, has been chosen as the stage for Maarlab and Paraty Tech to premiere their new business model. This groundbreaking approach aims to transform a critical area of direct hotel sales.
Maarlab, as a tour operator and technology developer, brings a proprietary solution that forms the core of this agreement. The solution will integrate with Paraty Tech’s booking engine, which boasts over 12 years of experience working closely with hotels, creating a powerful synergy to enhance direct hotel sales.
"If we’ve joined forces with Maarlab, it’s because we’re convinced that the destination we’re heading towards with this collaboration is truly revolutionary. We know that many hotels will benefit greatly from this solution," says Gina Matheis, CEO of Paraty Tech.
Similarly, Raúl Domínguez, CEO of Maarlab, states: "At Maarlab, our mission is to boost the digital competitiveness of establishments through useful and effective solutions. This partnership with Paraty Tech is key to driving our objectives on an international level".
Fitur TechY: Where It All Comes Together
Maarlab and Paraty Tech have designed an extensive program of activities to launch their innovative proposal on a grand stage like Fitur.
Maarlab, as a sponsor of the TechYdestino forum, has invited Paraty Tech to act as moderator and other key industry players to participate in a panel discussion. This session will explore the challenges local tourism businesses face in transforming destinations through technology.
Paraty Tech, a regular exhibitor at Fitur, will also moderate a session in the adjacent TechYnegocio forum. This panel will focus on direct sales strategies expected to trend in 2025, featuring prominent international hoteliers.
For the first time, Paraty Tech’s stand (8D15) will include a dedicated space for various activities during the first three days of the event. These include talks and interviews, one of which will be an informal conversation between Raúl and Gina discussing this new model and its impact on the commercial strategies of numerous hotels and hotel chains worldwide.
Fitur is packed with new developments, and both technology companies are clear that this will be the starting point for a 2025 in which the tourism industry will embrace this innovative direct sales standard.
Media Contact
Company Name: Paraty Hoteles SLU
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Country: Spain
Website: https://www.paratytech.com/
