Auburndale, FL – Straight Forward Construction has emerged as a go-to provider of roofing services for residents and businesses across Central Florida. Headquartered in Auburndale, the company is fully licensed and insured, offering a complete range of roofing solutions, including roof repairs, full roof replacements, and installations for new construction projects.

With Florida’s climate often bringing intense sun, heavy rainfall, and the risk of hurricane damage, roofing durability and reliability are vital. Straight Forward Construction brings years of expertise to the region, helping homeowners and commercial property owners protect their investments with structurally sound and weather-resistant roofing systems. Known for consistent workmanship and responsive customer service, the company has built a reputation for quality and integrity in the roofing industry.
Straight Forward Construction’s roof replacement services are particularly in demand, as they address a common need in Florida, where many homes experience roof degradation due to heat and moisture. The team handles every phase of the replacement process, from tear-off to cleanup, ensuring minimal disruption and complete transparency throughout the job. For new constructions, the company collaborates closely with builders and architects to ensure timely installation that adheres to project timelines and Florida’s stringent building codes.
The roofing contractors Auburndale also offer emergency repairs and storm damage response. With Central Florida's susceptibility to hurricanes and high winds, property owners often face urgent roofing issues. Straight Forward Construction responds quickly with reliable installations. Their efficient processes help prevent further property damage and ensure homes and businesses remain safe and operational.
Each project starts with a detailed assessment of the roofing structure. Whether addressing age-related wear or storm damage, the company's team offers customized recommendations tailored to the client’s specific needs and budget. As a trusted roofing contractor, the company utilizes proven materials and modern roofing techniques to ensure long-lasting results. The team handles materials including asphalt shingles, metal roofing, and tile systems, offering both aesthetic appeal and structural strength.
Customer service is central to the company’s approach. From initial consultation to project completion, clients receive direct communication, straightforward pricing, and clear documentation.
Beyond residential roofing, the company also supports commercial projects with flat roof installations, energy-efficient roofing systems, and maintenance programs. For property managers and business owners, Straight Forward Construction offers cost-effective solutions that align with long-term asset protection strategies.
The team’s strong local reputation is reinforced by its veteran-owned status, a detail that resonates with customers seeking dependable, disciplined contractors. Their commitment to transparency and ethical business practices has made them a staple in the Auburndale area and across FL.
About Straight Forward Construction:
Straight Forward Construction is a veteran-owned roofing company based in Auburndale, FL. Serving Central Florida, the company specializes in professional roof repairs, replacements, and new construction roofing projects. Fully licensed and insured, Straight Forward Construction is committed to providing dependable and affordable roofing solutions for residential and commercial clients.
Media Contact

Name
Straight Forward Construction
Contact name
Jacob Echeverri
Contact phone
(863) 289-6654
Contact address
305 Gandy Rd
City
Auburndale
State
Florida
Zip
33823
Country
USA
Url
https://straightforwardconstruction.com/