Richardson, a marketing leader at the family-owned business, is promoted following the retirement of Lynn Blashford

White Castle, the iconic fast-food hamburger chain and retail consumer packaged goods brand, announced the promotion of Jamie Richardson to chief marketing officer. As CMO, Richardson will play a central role in shaping how White Castle tells its story, connects with Cravers and lives out its brand values. Richardson succeeds Lynn Blashford, who is retiring from White Castle after 15 years of outstanding service, the last six as chief marketing officer.

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Jamie Richardson was promoted to chief marketing officer at White Castle.

“Jamie brings a deep knowledge of our brand, strong relationships across our communities and an unwavering belief in what makes White Castle special,” said Lisa Ingram, CEO of White Castle and the great-granddaughter of White Castle’s founder, Billy Ingram. “I have full confidence that Jamie will carry forward the strong foundation Lynn has built while continuing to bring fresh ideas and energy to the team.”

“White Castle has been a part of my life for more than 27 years, and I’m truly grateful for the opportunity to serve as chief marketing officer,” said Richardson, a fourth-generation family member. “We exist to feed the souls of craver generations everywhere. Sharing our story with more cravers and potential cravers helps us do just that. Whether you’re seeking us out at the drive-thru or in your grocer’s freezer aisle, our marketing mission is to make sure you know the Castle has you covered.”

Richardson joined the White Castle home office team in 1998 as regional marketing supervisor. He was promoted to assistant director of marketing, director of marketing and, in 2008, vice president of corporate relations and communications. In that position, he was responsible for shareholder relations, government relations, philanthropy and internal communications. In January 2020, Richardson was given a broader role in the business, becoming vice president of marketing and public relations, where he led a dedicated team to grow the relevance of and reverence for the White Castle brand. Prior to White Castle, Richardson held leadership roles at advertising agency J. Walter Thompson.

As CMO, Richardson will report to White Castle President Anthony Joseph.

A resident of Mount Vernon, Ohio, Richardson and his wife, Kate, are the proud parents of five children. Active in the community, Richardson is a past board chair of the Ohio Restaurant Association and the National Council of Chain Restaurants. He currently serves as a vice chair for the national board of Autism Speaks and is an active volunteer at St. John the Baptist parish.

About White Castle^®

White Castle, America’s first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates about 340 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. As part of its commitment to offering the highest quality products, White Castle owns and operates its own Slider Provider meat plants, bakeries and frozen-Slider retail plants. White Castle has earned numerous accolades over the years including “Most Influential Burger of All Time” by Time magazine (2014, The Original Slider^®) and one of the “10 Most Innovative Dining Companies” by Fast Company (2021). White Castle is known for the legendary engagement of its team members and has received the Great Place to Work^® Certification™ for an extraordinary five consecutive years spanning 2021–2025. White Castle is beloved by its passionate fans (Cravers), many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app makes it easy for Cravers to sign up for the CRAVER NATION REWARDS^® loyalty program, access sweet deals and place pickup orders at any time. For more information on White Castle and how to Follow Your Crave, visit whitecastle.com.

Editor’s Note: Download an image of Jamie Richardson here.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260107510324/en/

White Castle has named Jamie Richardson chief marketing officer. Richardson, who has spent more than 27 years with the family-owned brand, succeeds Lynn Blashford, who retired at the end of 2025.