‘All the Good You Can’ Campaign Shares Everyday Stories of Christian Faith to Spark the Spirit Within

Wesleyan Impact Partners has received a $5 million grant from Lilly Endowment Inc. through its National Storytelling Initiative on Christian Faith and Life 2025. The grant will support All the Good You Can, a national storytelling campaign designed to surface and share authentic stories of Christian faith that reach people who feel disconnected from organized religion with humility, beauty, and spiritual depth. At its heart, All the Good You Can is about witness — helping people see where God is still at work in the world, often in quiet, surprising, and deeply human ways.

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Developed in collaboration with RootedGood and Parish Collective, the "All the Good You Can" initiative draws from a wide landscape of narratives encountered across all three organizations — accounts of Christian faith lived with depth, creativity, and courage.

All the Good You Can seeks to bear witness to the Spirit at work in individuals and in diverse expressions of Christian community across the country. Developed in collaboration with RootedGood and Parish Collective, the initiative draws from a wide landscape of narratives encountered across all three organizations — accounts of Christian faith lived with depth, creativity, and courage. The campaign will bring these stories to light with shared spiritual depth, creative expression, and bold imagination, offering nuanced, hope-filled glimpses of Christian faith in everyday life rather than institutional messaging. Through stories that resonate on a human and spiritual level, the initiative invites people to glimpse the sacred in what they may have dismissed and to see the church as a movement of grace, justice, and transformation.

The initiative will cultivate and empower a diverse community of Christian storytellers —especially emerging creatives and voices too often overlooked — and invite broad participation from congregations, partners, and everyday people of faith. Some will be created by professional storytellers and crafted for broad reach; others will emerge from communities themselves, reflecting real faith lived in real life. Supported by in-depth qualitative market research and thoughtful promotional strategies, these stories will work together to build trust, awaken curiosity, and help people recognize the sacred unfolding in everyday life.

“All the Good You Can is rooted in a deep trust that God continues to move through the church in powerful and surprising ways. Across the country, we see individuals and faith communities living out courageous, grace-filled expressions of Christian faith that rarely make headlines but quietly transform lives. These stories show a church that is not just alive but rising with fresh imagination and Spirit-given courage for such a time as this. We are profoundly grateful to Lilly Endowment for supporting this work,” said Rev. Lisa Greenwood, President and CEO of Wesleyan Impact Partners.

Wesleyan Impact Partners is one of 60 organizations from across the United States that have received grants through the initiative since 2024. The groups include media organizations, denominational judicatories, church networks, publishers, educational institutions, congregations, and other nonprofit charitable organizations. The aim of Lilly Endowment’s National Storytelling Initiative on Christian Faith and Life is to help organizations identify, produce, and share compelling stories with a wide variety of audiences that portray the vibrancy and hope of Christian faith and life.

About Wesleyan Impact Partners

Wesleyan Impact Partners is a national nonprofit fueled by impact investors, borrowers, and donors who invest in ministries and innovative leaders courageously doing God’s work, empowering a cycle of generosity and helping bring about thriving congregations and flourishing communities. Throughout its 55-plus-year history, Wesleyan Impact Partners has made thousands of loans empowering churches across the United States to pursue their God-sized dreams while also lifting up the work of courageous spiritual entrepreneurs across the Wesleyan Ecosystem through the nationally recognized Locke Innovative Leader Award and its thought leadership in the Igniting Imagination® podcast. Our work is made possible through partnerships across the country with impact-focused investors, donors, and Methodist foundations. Based in Austin, Texas, the organization is led by President & CEO Rev. Lisa Greenwood, who is also President & CEO of Texas Methodist Foundation. To learn more, visit wesleyanimpactpartners.org.

About RootedGood

RootedGood helps congregations imagine, create, and sustain a new economic future that contributes to the flourishing of their wider communities. The organization provides practical, on-the-ground resources for congregations while also serving as a systems-level catalyst — launching initiatives and building partnerships that strengthen the broader ecosystem in which congregations and communities can thrive. To learn more, visit rootedgood.org.

About Parish Collective

Parish Collective is a national network of people and congregations committed to a neighborhood-rooted way of life and faith. By reorienting shared life and Christian practice toward the places people actually live, we help communities reimagine what it means to be the Church — cultivating connection, presence, and flourishing in neighborhoods across the country. To learn more, visit parishcollective.org.

About Lilly Endowment Inc.

Lilly Endowment Inc. is an Indianapolis-based private philanthropic foundation created in 1937 by J.K. Lilly, Sr., and his sons, Eli and J.K. Jr., through gifts of stock in their pharmaceutical business, Eli Lilly and Company. Although the gifts of stock remain a financial bedrock of the Endowment, it is a separate entity from the company, with a distinct governing board, staff, and location. In keeping with the founders’ wishes, the Endowment supports the causes of community development, education, and religion and maintains a special commitment to its founders’ hometown, Indianapolis, and home state, Indiana. A primary aim of its grantmaking in religion is to deepen the religious lives of Christians, principally by supporting efforts that enhance congregational vitality and strengthen the leadership of Christian communities. The Endowment values the broad diversity of Christian traditions and endeavors to support them in a wide variety of contexts. The Endowment also seeks to foster public understanding about religion by encouraging fair, accurate, and balanced portrayals of the positive and negative effects of religion on the world and lifting up the contributions that people of all faiths make to our greater civic well-being. To learn more, visit lillyendowment.org.

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“These stories show a church that is not just alive but rising with fresh imagination and Spirit-given courage for such a time as this.”