Digital Wave Technology will show how Agentic AI and GenAI enterprise solutions are enabling faster, more accurate pricing, category management and supply chain decisions

Digital Wave Technology, developer of the award-winning, AI-native ONE℠ Platform for retail, grocery, and consumer brands, will showcase its autonomous, enterprise-grade platform built on unified master data with native Traditional AI, Generative AI (GenAI), and Agentic AI at the FMI Midwinter Executive Conference, Jan. 21–24, 2026 at the Gaylord Pacific, Chula Vista, Calif.

As grocery margins tighten and price volatility becomes a structural challenge rather than a temporary disruption, many grocers are discovering that traditional planning cycles, fragmented data systems, and bolt-on AI tools can no longer keep pace with real-time market dynamics.

Digital Wave will demonstrate how grocers and consumer brands are addressing these challenges by replacing fragmented systems and bolt-on AI with enterprise-wide agentic intelligence powered by trusted, secure, governed master data, resulting in faster, more accurate decisions across pricing, category management, and supply chain execution. ALDI is among the many grocers and retailers that have successfully implemented Digital Wave Technology solutions.

The ONE Platform is purpose-built for grocery execution, where speed, accuracy, and trust matter most. Designed around a single, governed master data foundation, it delivers a single, real-time version of the truth across products, suppliers, pricing, promotions, category management, and inventory, while keeping privacy and security built in.

AI-native platform unifies, governs and activates data across the enterprise, giving grocers a competitive advantage

AI is built into the core of the ONE Platform, enabling superior performance compared to legacy grocery technology solutions where AI is layered onto an outdated, fragmented infrastructure.

Digital Wave Technology’s ONE Platform combines predictive modeling, generative reasoning, and autonomous agents to coordinate decisions across merchandising, pricing, and supply chain systems. Intelligent agents continuously analyze clean, real-time data and respond dynamically to demand shifts and cost changes. Operating within enterprise guardrails and human oversight, agentic AI helps grocery organizations move from reactive firefighting to proactive, optimized execution.

At FMI, Digital Wave will demonstrate how the ONE Platform supports critical grocery workflows, including:

• Integrated Master Data Management (MDM) and Product Information Management (PIM)
• Category Management and localized execution
• Price Optimization and promotion planning
• Purchase Order Management, inventory visibility, and replenishment
• Product content management for omnichannel accuracy and trust

Because every workflow, model, and agent operates on the same governed data foundation, grocers and consumer brands can reduce complexity, align teams across the enterprise, and act with confidence without sacrificing speed or control.

The ONE Platform also includes built-in Rapid Application Development and a Data Science Studio, enabling teams to deploy enterprise-grade applications, operationalize AI models, and extend solutions using low- and no-code tools directly on governed master data. This allows grocery organizations to adapt quickly as conditions change while scaling across banners, regions, and partners.

“Grocers can’t compete using systems that analyze data in isolation and wait for manual intervention to act,” said Lori Schafer, CEO of Digital Wave Technology. “At FMI Midwinter, we’re demonstrating how governed, autonomous intelligence can compress decision cycles while maintaining control, turning real-time insights into execution.”

About Digital Wave Technology

Digital Wave Technology delivers the ONE℠ Platform, an AI-native enterprise platform built to unify, govern, and activate data across the business. With a foundation of trusted master data management and native GenAI and Agentic AI, the ONE Platform powers intelligent execution across mission-critical functions. The platform includes rapid application development tools and a built-in Data Science Studio, helping teams move faster, experiment smarter, and operationalize intelligence at scale. Leading organizations in consumer industries such as retail, consumer goods, and health and wellness rely on Digital Wave Technology to increase revenue, expand profits, improve productivity, decrease costs, and scale innovation. Learn more at www.digitalwavetechnology.com.

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“At FMI Midwinter, we’re demonstrating how governed, autonomous intelligence can compress decision cycles while maintaining control, turning real-time insights into execution.”