WizCommerce, an AI-powered sales and ecommerce platform for wholesale distributors, has raised $8 million in Series A led by Peak XV Partners. The platform is on a mission to erase outdated, patchwork systems behind wholesale, from spreadsheets to slow portals, and rebuild the stack with AI at the center.
As tariffs, freight costs, and operational inefficiencies compress margins across the industry, WizCommerce is giving wholesalers a new path to profitable growth. From AI-powered quoting to personalized storefronts and AI powered product content, the platform turns complex processes into intelligent workflows, empowering reps and making life easier for buyers.
Over 700 sales reps and 300K+ buyers already use WizCommerce across categories like home décor, lighting, gift, and general merchandise.
“We didn’t raise this round to patch a broken system, we raised it to erase the old way entirely,” said Div Makkar, co-founder and CEO of WizCommerce. “Wholesale doesn’t need more tools, it needs a smarter operating system. In a few years, AI will be core to how this industry moves: orders will write themselves, content will be auto-generated, and reps will have superpowers. That’s the future we’re building.”
WizCommerce has recently launched the industry’s first AI-powered sales assistant Kai and an AI lifestyle image generator called WizStudio. With the fundraise, WizCommerce plans to double down on AI and is building an AI workforce for distributors, targeting both back office and front office functions.
WizCommerce is already working with many of the category leaders in the industry like Loloi Rugs, Jaipur Living, and Arteriors Home.
“What stands out is how consistently WizCommerce earns praise from both reps and buyers,” said Rishen Kapoor, VP at Peak XV. “It’s uncommon to see a platform improve internal workflows and customer experience at once. With hundreds of reps and thousands of buyers already using it, WizCommerce is on track to become a core part of the wholesale tech stack.”
“I am really impressed by how forward thinking WizCommerce is when it comes to technology. They’re not just keeping up, they are ahead of the curve,” said Justin Kachan, CEO at Sagebrook Home. “Their AI features have made a huge difference to our reps and customers. It's making our reps more pro-active and increasing conversions.”
View source version on businesswire.com: https://www.businesswire.com/news/home/20250825407174/en/
The AI era of wholesale isn’t coming. It’s here. And WizCommerce is leading the way.
Contacts
To learn more, visit https://wizcommerce.com/ or contact marketing@wizcommerce.com.