Argentina Social Commerce Market Intelligence Report 2025: Influencer Marketing Drives Growth, Boosting Engagement and Sales - Forecast to 2030 - ResearchAndMarkets.com

The "Argentina Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2025 Update" has been added to ResearchAndMarkets.com's offering.

Argentina's social commerce market is on track to grow 29.8% annually, reaching US$3.11 billion by 2025. From 2021 to 2024, the market experienced a stunning CAGR of 43.9%, and this growth is expected to continue at a CAGR of 17.6% through 2030. By the end of 2030, the sector is anticipated to expand to approximately USD 6.99 billion from its 2024 valuation of USD 2.39 billion.

Argentina's social commerce sector is set for expansive growth, driven by strategic technology integration and changing consumer habits. The deregulation efforts, combined with innovative solutions from key players, are expected to foster a vibrant, competitive market environment that will redefine how businesses engage with consumers online.

Growth is shaped by key trends such as influencer marketing, SME adoption, and dynamic live shopping experiences. The report provides a comprehensive, data-centric analysis of the social commerce landscape, outlining market opportunities and risks across various retail categories. Spanning over 50 KPIs at the country level, it helps illuminate market dynamics, size forecasts, and share statistics. The market analysis considers segmentations like domestic vs. cross-border commerce, social platform types, payment methods, and emerging consumer segments.

Key Insights

The rise in influencer-driven commerce is notable, with platforms like Instagram, TikTok, and YouTube leading this change. Brands are finding success through collaborations for exclusive promotions, increasing direct purchases via social media. The SME sector is rapidly adopting social commerce tools such as WhatsApp Business and Instagram Shops. These platforms provide a cost-effective pathway for SMEs to establish digital storefronts, offering real-time interaction with customers and boosting sales through personalized experiences.

This adoption is set to intensify as more businesses embrace social commerce strategies to remain competitive. Live shopping events are capturing consumer attention, especially during product launches and promotions. By hosting real-time demonstrations on platforms like Instagram Live, brands create an interactive, authentic shopping experience that encourages impulse purchases and deepens consumer engagement. Mobile-first social commerce is gaining momentum, with Argentina witnessing increased smartphone penetration and improved 4G/5G networks.

Mobile apps from TikTok and Instagram have simplified the customer journey from discovery to purchasing, further integrated with augmented reality (AR) features and advanced payment options. Argentine consumers are increasingly turning to social platforms for authentic product reviews and recommendations, favoring peer reviews over traditional advertising.

This trend is poised to grow further, encouraging businesses to leverage consumer feedback to enhance credibility and trust. AI-driven customer support is reshaping the landscape, with chatbots on platforms like WhatsApp providing cost-effective 24/7 assistance. This technology reduces cart abandonment rates and enhances user satisfaction, solidifying its place in future market dynamics.

Competitive Landscape

Established players like MercadoLibre are enhancing their platforms with AI and machine learning to improve user experience and efficiency. Regulatory advancements under the "Ley Bases" encourage market competition, inviting new players to the increasingly complex social commerce arena. The sector's digital transformation, marked by innovative offerings and regulation compliance, is transforming consumer interactions with brands in Argentina. As more businesses leverage digital opportunities, they can expect a reshaping of the competitive landscape.

Key Topics Covered:

1. About this Report

1.1. Summary

1.2. Methodology

1.3. Social Commerce Definitions

1.4. Disclaimer

2. Argentina Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators

2.1. Argentina Ecommerce - Gross Merchandise Value Trend Analysis, 2021-2030

2.2. Argentina Ecommerce - Average Value Per Transaction Trend Analysis, 2021-2030

2.3. Argentina Ecommerce - Transaction Volume Trend Analysis, 2021-2030

3. Argentina Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators

3.1. Argentina Social Commerce - Gross Merchandise Value Trend Analysis, 2021-2030

3.2. Argentina Social Commerce - Average Value Per Transaction Trend Analysis, 2021-2030

3.3. Argentina Social Commerce - Transaction Volume Trend Analysis, 2021-2030

3.4. Argentina Social Commerce Market Share Analysis by Key Players, 2024

4. Argentina Social Commerce Industry Market Size and Forecast by Location

4.1. Argentina Social Commerce Market Share by Location (%), 2024

4.2. Argentina Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2021-2030

4.3. Argentina Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2021-2030

5. Argentina Social Commerce Industry Market Size and Forecast by Product Categories

5.1. Argentina Social Commerce Market Share by Product Categories (%), 2024

5.2. Argentina Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2021-2030

5.3. Argentina Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2021-2030

5.4. Argentina Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2021-2030

5.5. Argentina Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2021-2030

5.6. Argentina Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030

5.7. Argentina Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2021-2030

5.8. Argentina Social Commerce Accommodation - Gross Merchandise Value Trend Analysis, 2021-2030

6. Argentina Social Commerce Industry Market Size and Forecast by End Use Consumer Segment

6.1. Argentina Social Commerce Market Share by End Use Segment (%), 2024

6.2. Argentina Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030

6.3. Argentina Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2021-2030

6.4. Argentina Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030

7. Argentina Social Commerce Industry Market Size and Forecast by End Use Device

7.1. Argentina Social Commerce Market Share by End Use Device (%), 2024

7.2. Argentina Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2021-2030

7.3. Argentina Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2021-2030

8. Argentina Social Commerce Industry Market Size and Forecast by Cities

8.1. Argentina Social Commerce Market Share by Cities (%), 2024

8.2. Argentina Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2021-2030

8.3. Argentina Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2021-2030

8.4. Argentina Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2021-2030

9. Argentina Social Commerce Industry Market Size and Forecast by Payment Method

9.1. Argentina Social Commerce Market Share by Payment Method (%), 2024

9.2. Argentina Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2021-2030

9.3. Argentina Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2021-2030

9.4. Argentina Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2021-2030

9.5. Argentina Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2021-2030

9.6. Argentina Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2021-2030

9.7. Argentina Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2021-2030

9.8. Argentina Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2021-2030

10. Argentina Social Commerce Industry Market Size and Forecast by Platforms

10.1. Argentina Social Commerce Market Share by Platforms Method (%), 2024

10.2. Argentina Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2021-2030

10.3. Argentina Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2021-2030

10.4. Argentina Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2021-2030

10.5. Argentina Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2021-2030

10.6. Argentina Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2021-2030

11. Argentina Social Commerce Industry Market Size and Forecast by Contents

11.1. Argentina Social Commerce Market Share by Contents (%), 2024

11.2. Argentina Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2021-2030

11.3. Argentina Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2021-2030

11.4. Argentina Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2021-2030

11.5. Argentina Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2021-2030

11.6. Argentina Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2021-2030

12. Argentina Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour

12.1. Argentina Social Commerce Spend Share by Age Group, 2024

12.2. Argentina Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030

12.3. Argentina Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030

12.4. Argentina Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030

12.5. Argentina Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030

12.6. Argentina Social Commerce Share by Income Level, 2024

12.7. Argentina Social Commerce Share by Gender, 2024

13. Further Reading

13.1. About the Publisher

13.2. Related Research

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