Sleep experts convene in New York as Better Sleep Month commences on May 1, featuring innovators like The Inactive Company, who introduce next-generation solutions to tackle chronic sleep disorders
As April marks National Stress Awareness Month, Atlanta-based sleep performance company The Inactive Company, is showcasing its innovative sleep mask, Inactivators™, as a science-backed solution to help combat stress by promoting deeper, restorative sleep.
Developed over more than a year, largely in collaboration with hospitality and performance brands such as Equinox Hotels, the National Football League, and Collegiate Football properties, The Inactive Company is launching nationally in conjunction with the Global Sleep Symposium. Inactivators feature a patented five-layer design. They are not just sleep masks; they act as a performance tool for anyone looking to enhance their sleep quality, especially during periods of heightened anxiety and stress.
“Stress and sleep are closely interconnected. Each affects the other, and both can be improved with the right tools,” says Lori Oliver, co-founder of The Inactive Company. “Inactivators are designed to support your sleep physiology, allowing your body to restore, recover, and recharge each night.”
Featuring 100% light blockage, cooling materials, and a customizable ergonomic fit, Inactivators facilitate deeper and more restorative sleep. By tackling common stress-related sleep issues like restlessness and temperature regulation, the mask offers relief for individuals who lie awake with racing thoughts.
“Sleep is essential for everything—memory, mood, immune system,” notes Jill MacRae, co-founder of The Inactive Company. “This month aims to remind people that managing stress begins with prioritizing rest.”
The five-layer Inactivators mask includes:
- 100% blackout technology using high-performance fabrics
- Built-in cooling for temperature regulation
- Ergonomic design with customizable nose sculpting
- Self-adjusting, no-hardware strap for a free and flexible fit
- Roomy eye pockets for maximum comfort
- Airlight™ construction for a breathable, barely-there feel
More than 60 million Americans suffer from chronic sleep disorders, and only one in three adults gets the recommended 7 to 9 hours of sleep each night. Even mild sleep deprivation can lead to increased stress, cognitive decline, and long-term health risks like high blood pressure and obesity.
Inactivators Take Center Stage at the Global Sleep Symposium
The performance sleep mask will be featured at the second annual Global Sleep Symposium on May 1 in New York City, where sleep experts, wellness leaders, and tech pioneers will gather to explore the future of sleep innovation and technology.
“Our presence at the Symposium is timely. The country and the world are facing unprecedented levels of sleep deprivation. However, as we prepare to hear from some of the brightest minds in health, we feel incredibly optimistic about our Inactivators product and the opportunity to awaken the sleep superpowers inherent in people," adds Oliver.
About The Inactive Company
The Inactive Company is a sleep performance brand dedicated to developing technology and tools that enhance rest and recovery for everyone. Its innovative sleep mask, Inactivators™, is a scientifically backed solution to improve sleep and is trusted by professional and collegiate sports organizations. By emphasizing the science of sleep and the power of intentional design, the company aims to create a world of well-rested individuals. For more information, visit https://inactiveco.com.
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Inactivators are designed to support your sleep physiology, allowing your body to restore, recover, and recharge each night.
Contacts
Jason Gilbreth
Jgilbreth@trevelinokeller.com
(847) 894-8112
