Ideon Expands ICHRA Enrollment Solution with Payment Automation from Ambient

Ideon, the leader in data management and connectivity solutions for the health and benefits industry, today announced a strategic partnership with Ambient, the ICHRA payments and administration unit of Priority Technology Holdings, Inc. The partnership combines Ideon's advanced enrollment technology with Ambient’s payment and administration solution, providing health insurance carriers and ICHRA administrators a unified, automated solution for managing ICHRA enrollment and payment data.

As the Individual Coverage Health Reimbursement Arrangement (ICHRA) market rapidly expands, carriers and ICHRA administrators face increasing complexity around enrollment integrations and premium payments. This partnership addresses these challenges by providing a consistent, scalable method for exchanging critical enrollment and payment data, resulting in fast, accurate processing and an improved employee experience.

“Our partnership with Ambient allows carriers and ICHRA platforms to rapidly scale their ICHRA business while enhancing the overall experience,” said Steve Swad, CEO of Ideon. “We're now delivering an end-to-end ICHRA solution—from initial quoting through premium payments—that removes complexity for carriers, administrators, employers, and employees.”

IdeonEnroll for ICHRA builds upon Ideon’s proven success automating group benefit enrollments, extending these capabilities to the individual market. The solution significantly reduces integration costs, errors, and processing time, and offers greater visibility into ICHRA enrollments.

Ambient streamlines the ICHRA premium payment process—precisely deducting premiums from employer accounts, allocating funds for each employee, and distributing payments to carriers.

"Ambient simplifies premium payments and administration, empowering carriers and ICHRA administrators to scale efficiently," said Jim Mrowka, Chief Operating Officer of Priority’s Ambient unit. "In partnership with Ideon, we're delivering a comprehensive solution that transforms the entire ICHRA experience."

This partnership further expands Ideon’s suite of ICHRA solutions. Combining IdeonQuote, IdeonSelect, and IdeonEnroll with Ambient’s payment product, Ideon provides the data and connectivity required to power ICHRA plan shopping, decision support, enrollment, and payments. Using this infrastructure, carriers and platforms can enter the ICHRA market faster with accurate data and pre-built integrations.

For more information, visit ideonapi.com/ichra-solutions.

About Ideon

Ideon provides modern data management and connectivity solutions to advance the health and benefits industry. Ideon’s centralized, API-powered solutions enable real-time, reliable data sharing from quote to renewal. With Ideon, insurance carriers and technology platforms benefit from streamlined operations and accurate data, which ultimately improves the consumer experience, drives more revenue, enables smarter decisions, and increases timely access to care. To learn more, visit ideonapi.com.

About Priority and Ambient

Priority is the payments and banking solution that enables businesses to collect, store, lend and send funds through a unified commerce engine. Our platform combines payables, merchant services, and banking and treasury solutions so leaders can streamline financial operations efficiently — and our innovative industry experts help businesses navigate and build momentum on the path to growth. With the Priority Commerce Engine, leaders can accelerate cash flow, optimize working capital, reduce unnecessary costs, and unlock new revenue opportunities. To learn more about Priority and its publicly traded parent, Priority Technology Holdings, Inc. (NASDAQ: PRTH), visit prioritycommerce.com.

Ambient, a dedicated unit within Priority, specializes in automating payments and administration for ICHRA plans, easing operational burdens for brokers, TPAs, and carriers. Learn more at ambienttpa.com.

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