Empowering carriers to optimize the full customer lifecycle – from acquisition to renewal – with Arity’s data-driven insights

Arity, a mobility data and analytics company transforming how insurers assess risk, returns to ITC Vegas 2025 to spotlight its comprehensive suite of solutions that support every stage of the insurance customer journey. From smarter targeting and acquisition to precision pricing, retention, claims, and renewal, Arity is helping carriers unlock the full value of mobility data.

At this year’s conference, Arity will showcase how it’s latest innovations – Arity’s Marketing Platform, Geosight^SM, and The Arity IQ network, – work together to help insurers attract the right customers, price them accurately, and keep them engaged over time.

Targeting the Right Drivers with Arity’s Marketing Platform

Arity’s Marketing Platform enables insurers to reach high-value drivers with precision. By leveraging behavioral driving data and predictive analytics, carriers can optimize media spend and improve acquisition outcomes. Whether through digital advertising, direct mail, or app-based engagement, Arity helps insurers connect with drivers who are more likely to convert and stay.

Smarter Pricing with Geosight and the Arity IQ network

• Geosight^SM, launched earlier this year, delivers ZIP-level driving behavior insights, enabling insurers to refine territory definitions and pricing strategies with greater accuracy and fairness.
• Arity IQ continues to transform telematics by delivering real-time driving behavior data right at the time of quote. Since its launch in 2023, Arity IQ - now available in 48 states + Washington DC - has seen a 460% increase in driving data requests during the quoting process from consumers who opt to share their data with specific carriers. This empowers carriers to make faster, more informed pricing decisions.

Supporting Faster Claims with Crash Detection

Arity's Crash Detection helps insurers accelerate claims processing by identifying crashes in real time. This enables quicker FNOL, faster responses, and better customer experiences - while also helping carriers assess severity and reduce potential fraud.

At ITC Vegas 2025, Arity will feature:

• Live demos of Geosight^SM at Booth #1148, showcasing how carriers can integrate ZIP-level driving data into their pricing models.
• Insights into the growth and impact of the Arity IQ network on quote-time decision making
• A speaking session titled “Precision in Motion: Using Driving Behavior Data to Refine Territorial Pricing”, where Arity experts will explore how mobility data is driving innovation in insurance territorial ratemaking.

Arity’s presence at ITC Vegas underscores its commitment to helping insurers solve the full lifecycle puzzle – from finding the right customers to keeping them for the long haul.

To learn more about the Arity Marketing Platform, Geosight^SM, Arity IQ, and the full suite of insurance offerings, visit www.arity.com or stop by Booth #1148 during ITC Vegas 2025.

About Arity

Arity is a mobility data and analytics company that provides data-driven solutions to companies invested in transportation, enabling them to deliver mobility services that are smarter, safer, and more economical. Arity collects and analyzes trillions of miles of driving data to create a greater understanding of how people move. With the world’s largest driving dataset tied to insurance claims collected through mobile devices, in-car devices, and vehicles themselves, Arity derives unique insights that help insurers, developers, marketers, and communities understand and predict driving behavior at scale.

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