Longtime Auto Industry Veteran Aaron Schinke Joins Carfluent

Schinke previously led teams at DealerFire, DealerSocket and Lincoln Labs

Carfluent®, an AI-driven website technology that connects dealers with Spanish-speaking customers, announced the appointment of Aaron Schinke as its Chief Growth Officer. Schinke, a seasoned automotive industry veteran, has a proven track record of leading teams and driving growth, as demonstrated by his instrumental role in the success of DealerFire and DealerSocket and his recent tenure as CEO of Lincoln Labs.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241111323641/en/

Aaron Schinke joins Carfluent as Chief Growth Officer (Photo: Business Wire)

The team at Carfluent is confident in Schinke's ability to lead the company's strategic evolution. "Carfluent is poised for significant growth, and Aaron is the ideal leader for this journey. His extensive knowledge, understanding of the needs and challenges auto dealers face, and his history of growing companies in the auto industry make him a natural fit to join the Carfluent team," said Chance Mayfield, CEO of Carfluent. Justin Neiser, Chief Experience Officer, adds, "Having previously worked with Aaron on several website and digital retailing initiatives across the entire OEM landscape, I know the value he can bring to both consumers and dealers, and I'm excited for the strategic opportunities that lay ahead."

Carfluent is celebrating a series of successful quarters, marked by a 7x increase in customers and the addition of major automotive groups like Cavender. Since partnering with Carfluent, Cavender Auto Group has closed 87% of leads from its Spanish-language websites, reinforcing its position as a leader in reaching diverse consumer segments and meeting their unique needs.

"When Chance and the team asked me to join Carfluent, it didn't take me long to realize this was a perfect fit," said Schinke. "There are tremendous opportunities for growth, as Spanish speakers are the fastest-growing segment in the country, with more than 60 million in the United States, making up 20% of the population. Carfluent helps this underserved market have the same opportunities for car buying as everyone else by connecting them with dealers. We are already hard at work growing the company and helping dealers expand their customer base."

The significant impact of Carfluent in helping dealerships engage Spanish speakers underscores the importance of providing multilingual online resources in the automotive sector. As the industry continues to evolve, the ability to communicate effectively with diverse audiences, including those who primarily speak Spanish, will be crucial for driving growth and fostering inclusive customer relationships. To learn more about Carfluent, visit www.carfluent.io.

About Carfluent®

Carfluent is an AI-driven Spanish website plugin for dealerships seeking broader audiences. It is led by auto industry veterans Chance Mayfield, Justin Neiser, Aaron Schinke, Matthew Sparks and Patrick Mendoza, who have more than six decades of combined experience in the industry at brands such as Cox, Capital One Auto, Dealertrack, DealerSocket, DealerFire, Dealer.com, Solera, and more. For more information visit www.carfluent.io.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241111323641/en/