New Brand Identity Follows Merger With Bonaventure
FCA Management, a leader in customer-focused, performance driven property management, has rebranded as Vest Residential. The new identity follows FCA’s merger with Bonaventure’s property management division earlier this year, incorporating Bonaventure’s market-rate, affordable, and age-restricted communities, as well as their property management team. Vest Residential now manages more than 20,000 Class A and Class B multifamily residences across eight states.
“Inspired by the enduring qualities of security and permanence, the name “Vest” signifies our commitment to providing permanent and steadfast stewardship to our residents and team members while optimizing our clients’ investments,” said Bob Moore, CEO and founder of Vest. “We’ve grown significantly over the past seven years, and the new name better aligns with the evolution of our culture and vision.”
Following the merger, Moore and his team have introduced strategic initiatives to maximize outcomes from the expanded platform, emphasizing long-term value creation for clients and career advancement for their team members. The new name marks a pivotal transformation, symbolizing Vest’s dedication, and commitment to these goals.
Vest’s core values—intentionality, resourcefulness, ownership, connection, respect, and reputation—are represented by the six “V”s in its logo. A circular formation of “V”s also representing a round table where each team member and client has a seat and a voice. The brand’s colors further convey Vest’s commitment to stewardship, innovation, and trustworthiness.
“This rebranding journey has been rooted in authenticity and vision,” Moore said. “We’re thrilled to move forward as Vest and excited about the journey ahead of us.”
About Vest Residential
Vest Residential is a full-service third-party property management firm serving a select client basis in the Southeast and Mid-Atlantic regions. Through a blend of technology, transparency, and personalized service, Vest delivers long-term value creation for clients and provides an enhanced resident experience. The Vest portfolio encompasses over 20,000 Class A and Class B conventional, affordable, and age-restrictive multifamily units. For more information, visit VestResidential.com.
About Bonaventure
Headquartered in Alexandria, Virginia, Bonaventure is an integrated alternative asset management firm specializing in the investment, development, construction, and management of lifestyle-focused multifamily communities. Bonaventure oversees more than $2.3 billion in assets and over 8,000 apartment units across 50 communities. Founded by Dwight Dunton in 1999, Bonaventure is dedicated to delivering risk-adjusted returns and building lasting value. For more information, visit bonaventure.com.
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Contacts
Alex Ferraro
alex.ferraro@vestresidential.com
716-720-0448
Burt Philips
bphilips@thinkattuned.com
704-516-9101