SMBs Driving Globalization as the Ticket for Growth, New Research From Payoneer Shows

July 19, 2023 at 06:00 AM EDT

Payoneer’s inaugural SMB Ambitions Barometer surveyed 3,575 entrepreneurs and small business owners from around the world to uncover what they are looking for

Payoneer (NASDAQ: PAYO), the financial technology company empowering the world’s small and medium-sized businesses (SMBs) to transact, do business, and grow globally, today announced results from its inaugural SMB Ambitions Barometer. What the research found: an overwhelming agreement among surveyed SMBs (72%) that expanding into overseas markets results in increased revenue, but less than half (41%) are seizing the opportunity.

The Barometer surveyed 3,575 SMB owners and decision-makers across 15 markets including the US, Brazil, Argentina, the UK, Serbia, France, Israel, South Korea, the Philippines, Vietnam, China, India, Bangladesh, the United Arab Emirates, and Ukraine. Businesses surveyed plan to grow their exports and further globalize their supply chain.

John Caplan, Payoneer’s CEO, commented:

“The results of the first Payoneer SMB Ambitions Barometer demonstrate that globalization is here to stay. The benefits of an interconnected global ecosystem should not be limited to large companies — SMBs around the world are increasingly looking across borders for new customers and business. Payoneer is excited to work with SMBs around the world to build a more reliable and connected cross-border economy together.”

Highlights from the research indicate as follows:

Globalization is here to stay: Half of surveyed SMBs expect their customers and vendors to be from overseas by 2024

SMBs go global to grow: 72% of those surveyed look towards exports for growth. They expect half (50%) of their customers to be from other countries in the next two years (up from 42% in 2022). Exports made up 52% of their total revenue in 2021 and 61% by 2022.
SMBs diversify and globalize their vendor base for greater agility and resilience: They expect to almost double the number of vendors between 2020 and 2024 (from 17 to 30 vendors on average), and that the proportion of international vendors will grow from 10% today to 48% by 2024.
Going global is a top priority: 41% cite “researching additional geographic markets to enter” as the most important business priority vs. 47% who cite cost reduction.

Global supply chain woes and cross-border payment infrastructure challenge SMBs’ ambitions to go global

Global supply chain disruptions remain a top concern: Surveyed SMBs consider it the most disruptive event in the past two years and expect it to continue as a top concern in the near future.
Cross-border payment is a hurdle: Over 90% of surveyed SMBs send and receive payments to and from three or more countries. However, almost half cite payment-related challenges (foreign exchange rates, transfer fees, payment delays and confirmations) as a significant barrier to doing business globally.

Challenges and expectations to globalize

US SMBs struggle with cross-border transactions: Despite having the largest proportion of international customers, surveyed SMBs in the US are more likely than their counterparts in the Americas to say they always or often struggle with cross-border payments. For example, 50% of US-based SMBs say they struggle with slow transaction times vs. 39% in Brazil and 37% in Argentina.
Bangladesh has the most global customer mix, while Vietnam expects the biggest jump by 2024: 47% of Bangladeshi SMBs’ customers are currently from abroad and are expected by those surveyed to grow to 56%. Vietnamese SMBs expect to see the biggest growth in international customers in the next two years (11 percentage point increase from 39% to 50%).
In Brazil, Argentina, and France, customer bases skew local: These SMBs cite the highest proportions of domestic customers (67%, 65%, and 62% respectively), compared to the global average of 59%.
China and India increasingly look to international suppliers: Surveyed businesses in both countries anticipate a 10-percentage point increase in the average number of overseas vendors (from 38% and 39% currently to 49% and 48% in 2024, respectively).

Payoneer’s full report can be found here.

About the research

Payoneer partnered with Oxford Economics to survey 3,575 decision-makers from small- and medium-sized businesses (250 employees or fewer) around the world. Our research set out to understand how SMBs plan to expand their business across borders and the challenges they face in achieving their goals, including disruptive global events and inefficient payment processes. Our sample consists of CEOs, owners, CFOs, finance directors, and managers—all of whom influence or have decision-making responsibility over their company’s strategies and operations. The online survey was conducted at the end of 2022 and included respondents from 15 countries (US, Brazil, Argentina, UK, Serbia, France, Israel, South Korea, Philippines, Vietnam, China, India, Bangladesh, United Arab Emirates, Ukraine) and across 16 industries. A note about Ukraine: For the Ukraine sample, the online survey was distributed to Payoneer clients from November 29th, 2022, through January 26th, 2023.

About Payoneer

Payoneer is a financial technology company empowering the world’s small and medium-sized businesses (SMBs) to transact, do business and grow globally. Payoneer was founded in 2005 with the belief that talent is equally distributed, but opportunity is not. It is our mission to enable anyone anywhere to participate and succeed in the global digital economy. Since our founding, we have built a global financial platform that has already made it easier for millions of SMBs, particularly in emerging markets, to pay and get paid, manage their funds, and grow their business. www.payoneer.com

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