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Revolutionizing Proptech Affordability: FlexCapital Opens Doors to a New Era of Multifamily Living

Quext Financial's Innovative Program Paves the Way for Smart Apartment Technology Implementation

FlexCapital, a service offered by Quext Financial, today announced its official launch. Developed as a streamlined technology equipment leasing program, FlexCapital empowers multifamily property owners and operators to seamlessly finance and bundle Quext IoT’s hardware with comprehensive management SaaS, multi-year warranties, top-tier customer support and maintenance services – all consolidated into one affordable and convenient monthly payment, eliminating the stress on upfront capital investment availability.

In a climate defined by economic challenges, FlexCapital is a beacon for multifamily property owners and operators. It is the solution that enables technology investments to align with budgets and resident technology fees; making it possible to transform multifamily living at a time when it might have otherwise not been feasible.

“FlexCapital focuses on lowering the upfront capital cost for multifamily property owners and operators, at a moment when residents expect to enjoy elevated living experiences,” said Wes Hobgood, President of FlexCapital. “By providing the financing to access the latest IoT technology, FlexCapital empowers property owners to curate living spaces that are not just smart but also deeply engaging for their residents—a testament to the value it brings to both property professionals and the communities they serve.”

FlexCapital is proving especially helpful to owners of existing multifamily properties who desire the latest smart technology for their residents, yet lack the resources to invest in those value-add opportunities. Quext IoT’s ease of installation on existing properties, coupled with a simplified transaction and approval process compared to traditional banking institutions, makes FlexCapital the go-to solution for multifamily property owners and operators.

"Smart apartment solutions like Quext IoT are among the most sought-after amenities for apartment renters," said Dave Gilles, CEO of Madera Companies, the parent company of Quext Financial. "FlexCapital not only answers the capital question, but also enables property owners to drive operational efficiencies and increase their revenue streams."

By substantially increasing the value of a 250-unit apartment property by an impressive $1 million, and creating new net operating income opportunity, Quext IoT has convincingly demonstrated the value of its comprehensive solutions. Powered by its commitment to customer-centric innovation and industry leadership, FlexCapital is designed to address operational and strategic challenges faced by property owners and operators while upholding its core values of caring for others, communities and constant improvement.

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About FlexCapital

FlexCapital is a revolutionary leasing program that empowers multifamily property owners and operators to seamlessly integrate IoT technology into their existing properties, driving operational efficiencies, bottom-line growth and innovative living experiences for residents. By bundling IoT hardware, SaaS multi year warranties, management, customer support, and maintenance into one affordable monthly payment, FlexCapital overcomes the challenges of budgeting and installation, making it the go-to finance solution for multifamily property owners and operators. To learn more, visit

About Quext

Quext is a smart technology and services company pioneering exciting innovations that make smarter decisions brilliantly simple. Created by industry experts, Quext reimagined apartment technology with products that work seamlessly together delivering the easiest-to-learn, most intuitive, all-in-one, cloud-based apartment community nerve center ever offered. Core platform innovations include internet of things, digital human customer support, broadband internet, and fintech solutions. Quext is a people-centric firm founded by Madera Residential, an industry leader in multifamily housing investment and property management. Headquartered in Lubbock, TX, the company was recognized as a winner of the Fierce Wireless IoT Challenge 2020 and 2023 LPWAN Excellence Award from IoT Evolution. To learn more, visit or follow us on LinkedIn at


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