TVB statement on Amazon Prime Video’s First NFL Thursday Night Football Audience

On August 25^th, Amazon Prime Video debuted its first NFL Thursday Night Football game. The pre-season matchup featured the San Francisco 49’ers at the Houston Texans and it delivered 1.04 million Live+Same Day P2+ total viewers, nationally. In the two home markets where the game aired on local broadcast TV (San Francisco and Houston) the game attracted 494,135 Live+Same Day P2+ total viewers or nearly half of the national delivery.

Steve Lanzano, president and CEO, TVB, released the following statement regarding Amazon Prime Video’s 8/25/22 Thursday Night NFL audience, “The power of local broadcast TV and major sports franchises couldn’t be more clear. Football enthusiasts love their home teams and overwhelmingly choose to watch their games on hometown TV stations. Just two local broadcast TV stations in San Francisco and Houston easily attracted 48% of Amazon’s national delivery, and that’s just pre-season!”

Data released in Nielsen’s NPOWER and NLTV report for 8/25/22 shows:

• Two local broadcast TV stations delivered 48% of Amazon’s national delivery
• Amazon Prime Video pre-season game NTI Live+SD P2+ impressions: 1,035,000
• KTVU/San Francisco Thursday Night FB NSI Live+SD P2+ impressions: 264,355;
• KRIV/Houston Texans Pre-season FB NSI Live+SD P2+ impressions: 229,780
• NFL Pre-season FB KTVU/San Francisco + KRIV/Houston Total P2+ impressions: 494,135

About TVB

TVB is the not-for-profit trade association representing America’s local broadcast television industry. For more information, visit www.tvb.org.

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