Rebranding #1 Hispanic Stations to Unite Radio, Steaming, Podcasts, & Social Under One Strategy
NEW YORK CITY, NY / ACCESS Newswire / April 1, 2025 / Nueva Network, the leading independent Spanish-language audio network in the U.S., has officially launched its groundbreaking QueOnnda.com platform with strategic local rebranding of two top-rated Hispanic radio stations: WDCN 87.7FM in Washington DC and WCCM 103.7FM in Boston. Now operating as QueOnnda DC and QueOnnda Boston, both stations are part of a bold new digital strategy designed to reshape the future of Spanish Language radio across the US.
Unveiled nationally earlier this month by Nueva Network's Chief Innovation Officer Rene Alegria, QueOnnda.com merges radio, podcasts, streaming, social media and AI technology into one seamless media hub. The platform offers local radio stations access to a powerful suite of digital tools and both national and hyper-local content-unlocking new ways to grow audiences and generate revenue.
"Our goal is simple-deliver dynamic local content through an innovative multi-platform strategy," said Jose M. Villafane, Founder & CEO of Nueva Network. "QueOnnda empowers our affiliate partners to tap into digital opportunities while staying rooted in their local radio communities. It allows local sales teams to offer new value to advertisers-and to compete in an increasingly digital-first market without the heavy cost of building their own platforms."
With QueOnnda DC and QueOnnda Boston now live, both markets will feature 24-hour Spanish-language programming enhanced by:
Streaming services
Mobile and digital engagement
Dedicated local podcast programming
Integrated social content
This offers brands and advertisers a turnkey solution to reach Hispanic consumers-locally and nationally-through a single, unified platform.
Nueva Network's strategy marks a pivotal shift in Hispanic media. By integrating affiliates into a larger digital ecosystem, QueOnnda enables radio partners to expand their reach, modernize their content, and unlock new monetization opportunities-all without added overhead.
About Nueva Network:
Nueva Network is a 100% minority-owned audio media company, representing 527+ radio stations across the top 112 DMAs, covering 97% of the U.S. Hispanic market. Nueva Network's mission emphasizes supporting brands and agencies through cost-efficient entry into network audio and unique advertising opportunities. The company provides comprehensive client solutions, including spot production, branded content, social media integration, live reads, and celebrity endorsements to elevate brand campaigns.
For Inquiries about Nueva Network Please Contact:
Maria Castillo at maria@nuevanetwork.com
For Affiliations, please contact Gerardo Lopez at gerardo@costa-media.com
Contact Information
Maria Castillo
Audio Network & Digital Sales Planner
maria@nuevanetwork.com
Gerardo Lopez
President of Programming
gerardo@costa-media.com
SOURCE: Nueva Network
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