As a retailer, people know that the first impression of their store is very important.The way to make a good impression to their customers is through their point of sale displays. Point of sale display is a great way to grab their customer’s attention on the store floor and encourage them to buy more.
Today, we'll explore more detail of point of sale displays, including advantages, types, process practice and how to custom a good point of sale display that increase sales. So, let's dive into it!
Table of Contents
What are point of sale displays?
What is the importance of point of sale displays?
Types of point of sale displays
Countertop point of sale displays
Floor point of sale display stands
Display shelf for point of sale
Wall display for point of sale
Best practices for customized point of sale displays
Find and track peoplr's target client
Keep it simple
high-quality images and graphics
color and contrast strategically
Focus on people's product's benefits
Conclusion
FAQs
What are point of sale displays?
Point of sale displays are marketing materials placed near the checkout or other high-traffic areas in retail stores to encourage clients to buy more or grab people's customer’s attention to a particular product or promotion. There are many types of point of sale displays, simple countertop displays or elaborate window displays.
Why are point of sale displays so important?
Point of sale displays play an important role in increasing sales and driving revenue for retailers. They are always placed at the checkout or high-traffic areas to capture the attention of customers when they want to buy something. It can also display new products and promote special offers in supermarket or retail store.
Types of point of sale displays
There are several types of point of sale displays, as follow,
Countertop point of sale displays
Countertop displays is a small display that put on the checkout counter or tabletop in store. They are perfect for small products such as candy, gum, jewelry, ornaments, beauty products and so on.
Floor point of sale display stands
Floor stand is medium or larger displays design that used to promote larger products or seasonal items, such as clothing, holiday decorations, hardware, car accessories and so on.
Display shelf for point of sale
Display shelf are placed on shelves or slatwall and it can highlight specific products or brands. They can be easily customized to different size, design and shape.
Wall display for point of sale
Wall displays are mounted on the wall and can be used to promote a variety of light products or brands. They are often used in crowded places or near the entrance of the store.
Best practices for creating effective point of sale displays
According to the different types of point of sale displays, it's important to know how to customized point of sale display that drive sales and engage customers. Here are some best tips:
Find and track people's target client
Before customized their point of sale display, it's important to knowpeople's target client. What are their preferences, needs, and interests. By knowing people's clients, people can customized their point of sale display to grab their attention
Keep it simple
When people design the display, less is often more. Keep their messaging simple and clear to their customers. Focus on promoting one or two products and keep the design attractive.
To use high-quality images and graphics
Using high-quality images and graphics can make an good impact on the effectiveness of people's point of sale display. Customers are more likely to be attracted to good displays and high-quality images can make people's products look more attractive.
To Use color and contrast strategically
Color and contrast can be used for catching customers' attention. We can use colors and contrast to make people's products stand out. However it need to make sure that people's color scheme fits people's brand and doesn't clash with other displays in the store.
Focus on people's product's benefits
Highlight the benefits of people's products in people's display to encourage customers to buy more products. Focus on the differences and unique of people's products from others.
Conclusion
Point of sale displays are an useful tool for retailers to increase sales and exposure rate. If people can follow our advises above or contact us, we can customized a good point of sale display for them in future.
Media Contact
Company Name: Foshan TP-Display Products Co., Ltd.
Email: Send Email
Country: China
Website: https://www.displaytp.com/
