Edgar Filing: ZIONS BANCORPORATION /UT/

FWP

Instructions for Login and Use of Zions Direct Auction Platform

Step by Step Instruction for Series I Preferred Stock Auction

Step 1

Enter “auctions.zionsdirect.com”

in your internet browser and click on the

“Login”

button on the top right of the page.

Step 2

Enter Login and Password provided by your sales representative, then

change the password as prompted.

Step 3

Enter 3 security questions (these are for easy password retrieval in the

event that it is misplaced / forgotten).

Step 4

You

will

returned

the

Calendar

page

where

you

will

see

the

auction

for

the Zions Series I Preferred Stock. Once there, click on the blue “Enter

Bids”

button to be directed to the Qualifications page.

Step 5

Each box on the Qualifications page must be checked before the “I Agree”

button turns green and is clickable.

Step 6

You may now monitor the auction in real time by clicking on the Auction

Details dropdown in the middle of the page.

Step 7

selecting

the

Zions

Series

Preferred

Stock

auction,

you

are

able

view

the Bid Page. You can input a bid on each of the 5 bid lines with varying

number of units (each preferred share is 1 unit with $1,000 denomination)

and dividend rates. Once you are satisfied that your bids are entered

correctly, click “Submit”.

Step 8

After landing on the Bid Confirmation page, check to see if the bids are

entered correctly by checking the “I confirm the bid shown in the table

above”

box, then click “Confirm”

to officially submit your bids. If you are

outbid at any point, a warning will appear to the right of your bids.

Step 9

After you have submitted successful bids, you may return to the Bid Page

to edit these bids as the auction progresses, but only if the edits are to

improve

bid

(i.e.,

once

bid

submitted

you

cannot

increase

dividend

rate, only decrease).

For technical questions, please call: 1-800-524-8875

Zions Bancorporation has filed a registration statement (Registration Statement No. 333-173299, including a prospectus) with the

SEC for the offering to which this communication relates. Before

you invest, you should read the prospectus dated April 4, 2011

contained in that registration statement, the preliminary prospectus supplement dated May 13, 2013 and other documents Zions

Bancorporation has filed with the SEC for more complete information about Zions Bancorporation and this offering. You may get

these documents and other documents Zions Bancorporation has filed for free by visiting EDGAR on the SEC Web site at

www.sec.gov. Alternatively, you may request these documents by calling Deutsche Bank Securities Inc. toll-free at 1-800-503-

4611, Goldman, Sachs & Co. toll-free at 1-866-471-2526, Keefe, Bruyette & Woods at 1-800-966-1559 or Macquarie Capital (USA)

Inc. at 1-888-268-3937.

Free Writing Prospectus

(To the Prospectus dated April 4, 2011, as supplemented by

the Prospectus Supplement dated May 13, 2013)

Filed Pursuant to Rule 433

Registration Statement No. 333-173299

May 13, 2013

Indicative Dividend Rate Outcomes

Dividend Rate

Price

5.95%

$1,000

5.90

1,000

5.85

1,000

5.80

1,000

5.75

1,000

5.70

1,000

5.65

1,000

5.60

1,000

5.55

1,000

5.50

1,000

5.45

(1)

1,000

(1) Bid of 5.45% will be treated as “market order”